You have until July 1, 2023 to migrate to GA4. Does this sound like your data analytics situation?:
If you don’t make this switch, a new GA4 property will be created for you, but the configurations may not be a complete match of your Universal Analytics settings. As a result, your ad campaigns may be disrupted.
Or, if you’ve made the switch, but aren’t sure if you’re using GA4 to its fullest extent, you could be missing out on vital insights that could drive hundreds or thousands of conversions each month.
However, if you seamlessly transition to GA4 as well as take advantage of its advanced features, you could place your business at the vanguard of data-driven decision-making — a move that could result in significant increases in conversion rates and revenue.
Working with the best GA4 migration services agency can turn that vision into reality.
Single Grain is a full-service digital analytics agency with a team of GA4 migration experts who have years of experience. You can trust us to successfully manage every aspect of your GA4 migration, helping enhance your analytics performance and conversion rates.
As a GA4 migration services agency, we provide the expertise to ensure a smooth and effective transition to Google’s latest analytics platform, allowing businesses to leverage the full potential of their data.
This involves a number of key activities, such as:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.
If your property was established prior to October 14, 2020, it’s probable that you’re utilizing a Universal Analytics property. But if you created it after that date, you are probably already using GA4. Good news! This means you don’t need to take any action.
Universal Analytics and GA4 are two different versions of Google’s analytics software, each with their own set of features and capabilities. GA4 offers more advanced event tracking, machine learning capabilities, cross-platform tracking, and improved data controls, among other benefits.
GA4 provides more comprehensive and predictive insights, cross-platform tracking (across multiple devices and platforms), and improved integration with Google Ads. It’s also built for the privacy-first era, giving you more control over user data. Moreover, as Google’s newest platform, it will receive more support and updates compared to Universal Analytics.
GA4 migration involves setting up a new GA4 property alongside your existing Universal Analytics property. It includes transferring data, setting up data streams, event tracking, and other configurations. It’s recommended to run both versions side-by-side for some time to ensure data consistency and to get used to the new interface and features.
By default, GA4 doesn’t automatically import your historical Universal Analytics data. However, your old data will remain accessible in your Universal Analytics property. For continued analysis, it’s suggested to run both GA4 and Universal Analytics in parallel for a while. Some third-party tools or services might offer options to import historical data into GA4, but this isn’t a standard feature of GA4 itself.
Our GA4 migration experts have experience working with all types of businesses — from Fortune 500 corporations to startups, from B2B to B2C, from SaaS to e-commerce. We’re adept at handling projects of all sizes and verticals, experienced with both international and local data migration, comfortable with a multitude of data platforms, and we understand the intricacies of data architecture.
We integrate our knowledge of digital marketing and data analytics with our GA4 migration expertise to more effectively enhance each client’s data capabilities and ultimately their bottom line.
One significant differentiator is the direct line of communication you’ll have with our GA4 migration experts. Without an account manager as a go-between, you’ll enjoy quicker, more transparent communication and hands-on service. And, it’s important to note, we adhere to all best practices and guidelines for GA4 migration, avoiding any shortcuts or underhanded tactics.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
