+17%
conversion rate
We Have Driven Impact At
Innovative Ads That Resonate
Feeling lost in the sea of same-old advertising? You’re not alone.
Many businesses find their ad campaigns are just whispering among a crowd of loud voices. It’s frustrating when creativity gets stifled, isn’t it? Your brand’s message deserves to be seen and heard—with a spark that ignites interest and engagement.
The answer lies in unique, creative advertising that breaks through the noise. This is where a touch of inventiveness, paired with strategic thinking, elevates your brand.
At Single Grain, we craft advertising experiences that captivate and inspire action. Our creative ad agency approaches every campaign with innovative methodology coupled with data-driven insights to ensure your message doesn’t just reach your audience—it moves them. Our comprehensive services include strategic consulting to maximize the impact of your campaigns.
Creative Impact with Single Grain
Unique challenges call for creative solutions. Single Grain becomes your visionary partner, foreseeing industry trends and aligning them with your brand’s core values. We don’t follow the beaten path; we create new trails that lead to your success.
We dive deep into your brand’s essence, weaving your story into each campaign for authentic connections with your audience. Our data-backed creative strategies ensure each ad is a perfect fusion of form and function, tailored just for you. Our agency’s consulting expertise is at your disposal to refine and perfect your brand’s messaging.
By amplifying your message through the right channels, Single Grain’s campaigns are more than ads—they’re unforgettable experiences that drive results. Let’s take your advertising from overlooked to overbooked with creativity that counts. Discover the full spectrum of our creative ad agency services, from impactful brand storytelling to strategic media buying.
- Impactful Brand Storytelling
- Omni-Channel Campaign Execution
- Performance Analytics & Insights
- Creative Direction & Asset Production
- Social Media Innovation
- Strategic Media Buying
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu emphasize creativity's importance in advertising, discovering human-generated creatives outperform AI 68.3% of the time. They advocate for a collaborative human-AI approach for optimal results. Discussion covers the superior effectiveness of human creativity in ads conversion, investment in creative content, and the shift towards customer retention for maximizing revenue. They explore the limitations of AI in creativity, the need for a human touch, and strategies for enhancing customer lifetime value and revenue through effective cross-selling, using Microsoft as a key example. The conversation concludes on the indispensable role of creativity in marketing for reaching target audiences.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What sets your creative ad agency apart from the competition?
What makes us unique is our relentless drive for originality and results. We’re not just about creating ads; we’re about crafting memorable experiences that resonate with audiences and ignite conversations. Our agency believes in blending data-driven insights with creative prowess to produce campaigns that not only look great but perform exceptionally well.
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How do you ensure a campaign is creative and effective?
Creativity and effectiveness go hand-in-hand at our agency. Every campaign starts with an in-depth understanding of your brand’s story and goals. We then harness a mix of strategic planning, innovative thinking, and cutting-edge analytics to develop campaigns that capture attention and deliver on KPIs, ensuring that creativity translates into tangible results.
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Can a creative ad agency help with brand identity and positioning?
Absolutely! In fact, it’s one of our specialties. Our team dives deep into the essence of your brand to create a distinctive identity and positioning strategy that stands out in the market. We help articulate what makes your brand unique and communicate that through every ad, ensuring consistency and impact across all touchpoints of your brand.
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What types of businesses benefit most from a creative ad agency?
While creativity is universal, it’s especially powerful for businesses looking to differentiate themselves in crowded markets. From startups to established brands, any business that aims to capture attention, engage audiences, and drive growth will find value in our services. We tailor our creative strategies to meet the unique challenges and opportunities of each sector we serve.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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