AdWords is the advertising platform of Google, the largest search engine in the world. In it, advertisers bid for keywords (that is, search queries that users type into Google) to show their pages on the SERPs.

Advertising on AdWords allows businesses to target larger audiences through Google’s search engine platform and its partner sites at a much larger scale than through search engine optimization (SEO).

There’s no difference. AdWords was the original name Google gave to their ad platform back in 2000. In 2018, Google renamed AdWords to “Google Ads” while keeping the same functionalities. You can use those terms interchangeably.

A Google Ads agency handles the strategy, execution and tracking of advertising campaigns on Google’s ad platform. We also track metrics via Google Analytics or Google Search Console. Be sure to check out an agency’s case studies and testimonials to verify what they can do for you.

Some of the many tasks such firms are responsible for include:

• Conducting keyword research and planning
• Analyzing campaign budgets
• Reviewing past campaigns
• Researching the competitors’ ad campaigns
• Creating Google Ads campaigns from the ground up
• Writing ads and designing ad graphics
• Optimizing bids and budgets
• Running A/B tests for ads and landing pages

The cost depends a lot on the client’s available ad spend, the complexity of the work done, and the pricing structure the agency uses.

For low-budget and low-complexity campaigns, you can expect to pay a flat monthly fee of anywhere from $100 to $2,500.

For marketing campaigns focused on generating leads and sales, with multiple landing pages and target audiences, you will likely pay based on the results generated or your spending.

In either case, agencies usually charge between 10 to 20%. For example, in a performance-based arrangement, if an agency generates 100 sales a month, each one worth $200, you will pay $2,000 (i.e., 10% of $20,000).

In a budget-based arrangement, if you spend $10,000 a month, an agency may charge you $1,000 on top of your budget for managing your AdWords campaigns (i.e., 10% of $10,000).
The benefit of the latter two structures is that the agency is invested in your success. By aligning the incentives, you can expect the agency to perform at its highest potential.

Yes! Organic search is a great marketing strategy, but paid advertising is a faster, more laser-focused strategy. It is, however, more complex.

Hiring an Google Ads management agency is worth it for multiple reasons:

• You can avoid all the headaches of setting, managing, and optimizing an AdWords campaign so you can focus on delivering your competitive advantage
• You can leverage the expertise of a team of PPC experts to reach your goals faster for a small price (compared to what you get in return)
• You can scale your campaigns faster and seamlessly without any hiccups

Many agencies use the same formulaic approach to achieve satisfactory results for their clients. This cut-and-paste method of PPC advertising hinders business growth and could cost your business countless dollars in untapped revenue.

At Single Grain, we make sure that every client receives a custom-built Google Ads strategy with an in-house dedicated specialist, not just an account manager. We deliver quarterly plans based on our research, testing and results to ensure that you’re always hitting the right audience with the right message at the right time.

We are also a full-service digital marketing agency with specialized teams in pay per click, social media, search marketing, lead generation, retargeting and remarketing campaigns, conversion rate optimization, SEO and more — so we can provide you with well-rounded expertise.

Many agencies consider their job done once they’ve driven a form submission, but at Single Grain we work with your CRM and sales team to make sure we’re driving quality, valuable leads with high click through rates. Our team members hold certifications in Marketo, HubSpot and other tools, as well as being a Google Premier Partner, to make certain we’re able to optimize towards the most valuable leads in real time.

With most paid acquisition campaigns, you can expect to see results in the first three months. However, this will depend a lot on your past results, your industry, and your budget.

We are happy to discuss what we can do to help you and how long it will take for your business to see the results in a call. Schedule a meeting to talk with a specialist by clicking the link below.