+10%
ROAS
We Have Driven Impact At
Unlock Your Sales Potential with a Defined Funnel
Are your marketing efforts not yielding the desired results?
When the leads aren’t converting into customers, it could be because there’s no clearly defined sales funnel strategy in your digital marketing approach. Without this, your potential customers can lose their way, leaving your products or services unrealized.
The solution? A well-structured sales funnel that takes the customer on a guided journey, from awareness to purchase, while carefully nurturing each step.
Don’t fret! Single Grain has extensive expertise in creating and refining sales funnels that optimize conversions. We analyze, amend, and align your sales funnel with your business goals to drive tangible results.
Single Grain's Expertise in Sales Funnel Optimization
At Single Grain, our first course of action is to thoroughly analyze your existing sales funnels. We identify leaks and inefficiencies in your funnel before designing an optimized journey that converts.
We implement advanced tracking systems that allow us to monitor and analyze the behavior of visitors at each step of the sales funnel. This data-driven approach helps in making informed decisions and strategizing interventions at crucial junctures, ensuring that potential customers are successfully guided to conversion.
Ultimately, our goal is to boost your return on investment by improving your conversion rate and increasing customer lifetime value.
Here are some of the primary services that Single Grain provides:
- Sales funnel analysis and design
- Conversion Rate Optimization (CRO)
- Customer journey mapping
- Advanced tracking and analytics
- Retargeting strategies
- Email marketing campaigns
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, covering revenue milestones, referrals, acquisitions, and the financial motivations of influencers on platforms like YouTube and Twitch. They contrast marketing strategies at various revenue levels ($1M, $10M, $100M) and explore why content creators like MrBeast succeed. The talk offers insights into the marketing industry.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes a sales funnel digital marketing agency unique?
Sales funnel digital marketing agencies are specialists in guiding potential customers through a step-by-step journey, starting from the awareness stage to the final point of conversion, or purchase. They know how to create, manage and optimize each stage of the funnel to increase conversion rates. This involves a deep understanding of consumer psychology, user experience, and digital marketing tactics from SEO to PPC and content marketing. Each strategy is customized to your business and customers’ needs, ensuring that you get the highest possible return on your marketing investment.
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How does a sales funnel digital marketing agency differ from a traditional one?
Traditional marketing agencies often focus on increasing brand visibility and awareness. While these are crucial, a sales funnel digital marketing agency takes a more targeted approach. It focuses on turning awareness into interest, interest into desire, and desire into action. This ensures that every marketing dollar spent is geared towards not just reaching your target audience but also converting them into paying customers.
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What are the key strategies used by a sales funnel digital marketing agency?
There isn’t a one-size-fits-all strategy as every business has unique needs. However, some key tactics include creating engaging content to attract potential customers, leveraging targeted SEO and PPC campaigns to drive traffic, using email marketing to nurture leads, and retargeting strategies to persuade those who’ve expressed interest to make a purchase. The goal is to create a seamless, personalized experience that guides your prospects through each stage of the buying journey.
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How much should I budget for a sales funnel digital marketing agency?
The budget can vary widely based on your business size, goals, and industry. An agency would typically provide a custom proposal outlining the recommended investment for achieving your specific objectives. It’s important to remember that this is an investment in your business growth, with the intention of delivering a return. For a more detailed discussion and free consultation, don’t hesitate to get in touch!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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