The cost of hiring a CRO agency varies depending on the amount of work required. There are typically three pricing methods that conversion optimization agencies use when charging their clients:

• Monthly retainer: You pay a flat fee every month, which will be less expensive if you only need a specific deliverable, like a heuristics evaluation or a heat map implementation.
• Project-based: You pay for a given set of deliverables, such as increasing your lead sign-up rate by 25%. In this case, the agency would work with you until they hit that target.
• Performance-based: This option directly ties the agency’s pricing to the results they generate, which incentivizes them to generate results. (Just make sure that they do so sustainably, as some methods may work in the short term only – e.g., slash your prices and increase your conversion rate, but earn less money.)

Our team of conversion rate experts have experience working with every type of business, from Fortune 500 organizations to start-ups, from B2B to B2C, from SaaS to e-commerce. We’re skilled in working with all sizes and verticals. And we’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow.

With Single Grain, you won’t have an account manager between you and your CRO technician. Working directly with the CRO experts at our digital marketing agency, you’ll enjoy quicker, more transparent communication and hands-on service.

We also won’t give you a “paint-by-numbers” conversion rate optimization plan that consists of a single templated approach for every client. Instead, you’ll get a customized strategy based on your business’ goals and needs.

Finally, we never implement a strategy for a client that we wouldn’t implement for ourselves. We’ve grown a successful blog, digital marketing agency, SaaS product, and two podcasts – so we know what we’re doing!

In a nutshell, conversion rate optimization is a type of marketing strategy aimed at improving your website or landing page design to generate more qualified leads and enjoy a higher rate of customer acquisition.

When you have traffic coming to your website, you may generate sales or you may not. Testing everything on the page — copy, images, landing pages, messaging — allows you to fully understand which image/landing page/message resonates more with your potential buyers.

If you are providing solutions to people’s problems, you’ll generate more sales. But if they have a lot of questions and you don’t answer them within your copy, you’re not going to generate many sales. For these reasons, you want to continually implement split testing on your site.

A CRO agency is a marketing company that specializes in executing a conversion rate optimization process in order to improve a business website’s performance. Essentially, such an agency bridges the brand’s marketing strategy with their users’ behavior to create tests that elevate the site’s clicks from a search engine and subsequent conversions.

In addition to boosting a site’s performance, a CRO agency can help you lower your acquisition costs and allow you to understand your visitors and customers better.

A CRO agency may implement such optimization services as:

• Running qualitative analysis methods like surveys and interviews
• Using quantitative data to set performance benchmarks
• Strategizing experiments for improving said benchmarks
• Running and optimizing each experiment
• Gathering feedback and iterating on new experiments