+10%
ROAS
We Have Driven Impact At
Data-Driven Marketing Strategies to Promote Your Online Education Business
If you’re looking to boost your online education company’s revenue and grow your base of monthly subscribers (i.e. prospective students), Single Grain can help. We have two goals: building rewarding relationships with our clients and providing them with high-impact digital marketing strategies that shatter expectations.
We’ll work tirelessly to understand your school, college/university or education company, its offerings and its goals. We will build a tailor-made marketing campaign from the ground up, using our expertise and data-driven targeting and testing to get you top results.
We’re online marketing gurus who know everything there is to know about marketing and how to find the prospective students you are looking for.
Here’s what we can do for you:
- Strategize social media campaigns
- Drive outstanding SEM results
- Implement SEO and content marketing
- Optimize branding for better online visibility
- Improve user experience on the website
- Increase customer acquisition and retention
We Specialize in HIGH-ROI Education Marketing Campaigns
Single Grain knows how to utilize the latest and savviest digital marketing strategies to help your online education business thrive. After all, we’re in the business, too. (Yep, we’ve scaled our own digital marketing podcast to 2M+ monthly downloads, offer online courses, and even sell out our very own live events.)
Our deep online education expertise has made clients like KhanAcademy, GiftedAndTalented, and Treehouse stand out from the crowd with successful marketing campaigns. These clients now enjoy more leads, convert prospective students regularly, turn first-time visitors into longtime customers/students, and generate better monthly recurring revenue.
How do we get such great results? By providing your business with the best marketing campaigns — ones that we’ve customized, targeted and validated just for you. At Single Grain, our goal for your school, college/university or other educational institute is to boost your business with digital marketing tactics that really, truly work.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
What’s Old in Marketing Is New Again, and What’s New Is Old
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Increasing Free Quote Submissions on Homepage by 95%
-
Increases Post Engagement Rate by 400% with Single Grain
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Some Common Education Marketing Questions
And We Have The Answers
-
What is online education marketing?
Education marketing is a specialized branch of marketing that focuses on promoting educational organizations – school, college, university, online courses or educational management – with a variety of marketing strategies, just as you would for any other type of business.
Unlike marketing for a simple product like sneakers or smartphones, however, marketing for schools and universities requires a lot more thought, detail and transparency, since “customers” will be investing up to four years of their life and a lot of money into their education.
-
How are you different from other online education marketing agencies?
Well, first things first: we don’t sell one pre-made marketing package to all the education technology companies that request consultations with us.
We offer highly individualized strategies based on digital marketing trends and unique business plans and goals. And we’re choosy about our clients, too. We want to ensure that every partnership we build is going to be meaningful, positive and successful for all!
-
How is digital marketing for education software companies different from traditional digital marketing for other businesses?
Traditional digital marketing often has three main goals: making a sale, acquiring an email address and raising brand awareness. Your goals as an online education company may have some overlap with these objectives, but it is very unlikely that they’re exactly the same.
Your online education business likely demands highly customized, nuanced digital marketing campaigns. As your business grows its educational offering, creates new products and services, and has more content to share, you’ll require better, more cutting-edge campaigns to secure new users. And that’s exactly what we develop here at Single Grain.
-
What are the best online education channels?
Like all good digital marketing questions, there’s no stock answer to this question. It totally depends on what your goals are.
If you’re B2B, you might prefer a platform like LinkedIn or using pay-per-click (PPC) advertising. If you’re B2C, you’ll want to build brand awareness and find new customers on more traditional platforms, like Facebook, Twitter, Instagram and TikTok.
Our friendly and expert digital marketing team will guide you to the right platforms for your product.
-
How much money should I expect to spend per month on effective online education marketing?
This is such a common question, but the truth is that there’s no one-size-fits-all answer. Your budget will depend on so many factors that are unique to your business, including its profitability, goals, cash flow and growth predictions.
We can chat numbers and figures specific to your company during your consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
