Content marketing costs 62% less than traditional marketing, yet generates about 3x more leads. So if your B2B company isn’t taking advantage of high-quality content creation with strategic promotion, you’re handing over potential customers to the competition.
Our SEO, PPC, lead generation and content marketing teams work together to write, optimize and strategize content such as: blogs and articles, white papers, case studies and e-books, website content, social media posts, landing pages, web3 content marketing, and more.
Single Grain’s talented creatives will work directly with your business-to-business brand to:
71% of B2B buyers start their research with a Google search. That means your B2B brand must rank on page one of the SERPs to get noticed – and high-value, expert blog posts are the best way to get there.
As a B2B content marketing agency (and a highly respected full-service digital marketing agency), we work hand-in-hand with your brand to understand your goals, and create quality articles, infographics and videos that get seen by your target audience. The extensive Single Grain blog is a testament to our B2B content agency skills; it ranks us at the top of the Google SERPs for critical keywords.
We also implement demand generation, social media marketing and email marketing strategies to ensure that your valuable content drives more organic traffic to your B2B business.
There’s no need to hire expensive in-house content marketing staff when you can use a flexible B2B agency! Our customized content marketing methodologies have helped brands like Amazon, Uber and Salesforce thrive, and we can help you, too.
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of ‘brandformance,’ where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an ‘identity layer,’ which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.
Content marketing is the art and science of leveraging various forms of content to connect with, engage and convert your target audience. Content, ranging from e-books and blog posts to videos, webinars and podcasts, is just as powerful in the B2B sector as it is in the B2C environment.
Through B2B content marketing, companies can create brand awareness, establish credibility and trust, and educate their audience about their offers. You can use B2B content marketing to generate demand and leads, engage in smart link building tactics, foster loyalty with existing customers and clients, and differentiate yourself from the competition.
However, not just any content will do. As the digital marketplace grows more competitive, and numerous companies discover the benefits of B2B content production, it takes specialist skill and authentic thought leadership to stand out online, and engage the right audience.
Single Grain has extensive experience building high-ROI campaigns and marketing solutions for B2B brands. We even have our own blog, where you can find a host of top-ranking B2B content.
Unlike most content marketing companies, we have dedicated specialists on-board to assist with building your content marketing strategy, researching your target audience, and separating you from the competition. We provide comprehensive guidance on content development, advising you on which marketing channels and platforms to use (from ad networks and streaming TV ads to social networks like LinkedIn and TikTok), and optimize all content for SEO practices.
We also know how to produce specialist content for complex niches, ranging from SaaS to NFT. Want proof of our skills? Check out our client testimonials and case studies.
We believe the best content marketing strategies can only be built on a strong understanding of each company, its target audience, and their competition. We start with a thorough investigation of your company and marketplace, and take time to understand your brand’s voice and aesthetic.
Only after we have an inside-out knowledge of your organization will we begin creating the copy and visual assets you need to enhance your marketing efforts with search engine optimization, conversion rate optimization and influencer marketing.
We’re committed to high-ROI campaigns, which means we constantly test our advertising efforts, and optimize each campaign on a regular basis.
The scope of the work involved in a B2B content marketing campaign differs with each client. We don’t believe in one-size-fits-all, so we’ll give you a custom pricing quote based on the work you need. You can contact us to get an estimate at any time.
Our content marketing services often fall into three categories:
Single Grain’s expertise in content marketing ensures that we can deliver exceptional growth to any company, from startups to Fortune 500 brands. Whether accessed alone or as part of a multi-stage strategy for online success, our B2B content marketing services are ideal for giving your business a much-needed boost.
Our B2B content marketing expertise has already helped countless companies to better understand and connect with their customers, outshine the competition, and generate consistent, organic, and compounding traffic.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
