+17%
conversion rate
We Have Driven Impact At
Optimizing Conversion with a Tailored Sales Funnel
Are your leads not converting into customers as you’d expect?
Building a reliable customer base is tough. Maybe you’ve tried all the marketing strategies in your playbook, but your sales funnel seems to operate more like a sieve, letting valuable potential customers slip through your grip. It could be frustrating, time-consuming, and resource-draining auditing the funnel, pinpointing issues, and making the necessary improvements yourself.
How about collaborating with a seasoned sales funnel agency to get measurable results? Single Grain approaches your marketing funnel like a scientist: we hypothesize, test, analyze and optimize to translate your prospects into purchases.
Streamlining Your Sales Funnel: The Single Grain Way
At Single Grain, we implement robust strategies that multiply your conversion rate and drive business growth. The lack of a well-structured sales funnel can hinder your growth; we tackle this issue head-on with a laser-focused approach that integrates seamlessly with your overall marketing plan.
We scrutinize each stage of your sales funnel – awareness, consideration, decision, and retention – to identify loopholes and develop tailored solutions. Our priority is to leverage digital touchpoints that guide prospects through your sales funnel, culminating in a sale and a satisfied customer.
Our years of experience in the industry have equipped us with the acumen needed to overhaul your sales process effectively and efficiently. Simply put, we ensure your marketing efforts directly translate to an impressive ROI.
By teaming up with us, a top-tier sales funnel agency, you can count on:
- Comprehensive funnel audit
- Strategic funnel optimization
- Personalized buying journey mapping
- Data-driven decision-making
- Content strategy development & execution
- Email & drip campaigns
- Website and landing page optimization
- Analytics & performance tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, highlighting revenue milestones, referrals, acquisitions, and influencer earnings across platforms like YouTube and Twitch. They explore marketing strategies for companies at different revenue stages and why creators like MrBeast are popular, providing insights into marketing industry dynamics.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What sets your sales funnel agency apart from others?
What sets us apart is our extensive knowledge and experience in creating high-converting sales funnels. We’ve worked with a diverse range of businesses, from startups to Fortune 500 companies, and have consistently delivered results. Unlike other agencies, we don’t use a one-size-fits-all strategy. Instead, we tailor our approach to your specific business objectives, leveraging best practices, innovative technology, and actionable data to create a sales funnel that drives conversions. Plus, we’re always at the forefront of the latest industry trends, ensuring your business stays ahead of the curve.
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How does a sales funnel agency differ from a traditional marketing agency?
A traditional marketing agency may focus on multiple aspects like brand awareness, lead generation, or customer engagement. A sales funnel agency, on the other hand, has a singular focus: guiding potential customers through the buying process to convert them into actual customers. Every tactic and strategy we implement is designed to move prospects closer to making a purchase, maximizing the return on your marketing spend.
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What are the best channels for sales funnel marketing?
The best channels for sales funnel marketing depend on your product and target audience. Our team will meticulously analyze your business model and target audience to select the most effective platforms for your sales funnel. While no two strategies are identical, we use our wealth of experience and continually updated data to make informed decisions about the marketing channels that will offer you the highest ROI and the best path to increased revenue.
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How much should I budget for a successful sales funnel strategy?
The budget you should allocate to your sales funnel strategy depends greatly on your company’s size, objectives, and budget. We’ll provide a customized proposal outlining how much you should invest to attract and convert new customers effectively through your sales funnel. For a no-obligation consultation, get in touch with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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