+10%
ROAS
We Have Driven Impact At
Unlocking Potential in Your Marketing Funnel
Having trouble fully leveraging your marketing funnel? Are discontented by the low conversion rates and missed opportunities for successful customer engagement?
We understand this frustration. It’s disheartening to see quality leads drop out of the funnel before converting to clients. You know you could be doing more to optimize each stage of your marketing funnel, but tackling it can seem like an overwhelming task.
A targeted full funnel marketing strategy is your key to success. Such an approach ensures nothing falls through the cracks and that you are nurturing your prospects effectively at each step. As a result, you can ensure better customer retention, conversion rates, and overall business growth.
With Single Grain, rest assured that these challenges won’t be a part of your narrative anymore. Our team is proficient in full funnel marketing, crafting personalized strategies that encompass every stage of the customer journey.
Transformational Full Funnel Marketing
At Single Grain, we employ a comprehensive approach to your marketing funnel woes. Our strategy is to refine, optimize, and reinforce each component of your funnel, maximizing overall performance.
We begin by understanding your specific business goals and customers, followed by an in-depth analysis of your current funnel’s strengths and weaknesses. With that crucial insight, we design a tailored strategy that targets every stage in the marketing funnel – from building awareness to driving conversions and cultivating loyalty.
The result? A performance-centric, holistic funnel strategy that doesn’t just focus on attracting leads but nurturing and converting them too.
Our full funnel services include:
- Marketing Funnel Audit
- Strategy Development
- Customer Retention Programs
- Conversion Rate Optimization
- Personalized Content Development
- Digital Advertising
- Data Analysis and Reporting
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the evolution of paid advertising, moving from performance to brand marketing with a full-funnel approach. They emphasize impression-based channels for long-term growth, and the shift from conversion-only ads to including awareness, urging a focus on distinct audience segments. Challenges in digital marketing attribution and unreliable data are mentioned, highlighting the need for top-of-funnel investment. The dialogue also covers the limits of certain platforms in measuring ad spend, the importance of data analytics, and the role of agencies in guiding strategy. They advocate for patience and strategic spending to navigate the changing landscape of paid advertising effectively.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What is full funnel marketing, and what is a full funnel marketing agency? n
Full funnel marketing refers to a marketing strategy that targets customers at every stage of the funnel, from awareness to purchase. A full funnel marketing agency is an agency that specializes in creating and executing marketing strategies that cover all stages of the funnel, helping businesses drive more leads and sales.
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What services does a full funnel marketing agency offer? n
A full funnel marketing agency offers a wide range of services to help businesses at every stage of the funnel. These services may include SEO, PPC advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and more.
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How is full funnel marketing different from traditional marketing? n
Traditional marketing typically focuses on generating leads and driving sales, but only at the bottom of the funnel. Full funnel marketing, on the other hand, takes a holistic approach that covers every stage of the funnel, from awareness to consideration to purchase. By targeting customers at every stage of the funnel, full funnel marketing can help businesses generate more leads and sales over time.
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How much should I expect to pay for full funnel marketing services? n
The cost of full funnel marketing services can vary depending on a number of factors, including the scope of the project, the size of the business, and the specific services being offered. At our full funnel marketing agency, we work with each client to create a customized marketing plan that fits their budget and delivers the best possible results. Contact us today for a free consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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