-41.37%
CPL
We Have Driven Impact At
OUR FOCUS: Increasing Your CTR, ROAS, and Predictable Revenue
As a Google Premier Partner, we have years of experience running successful Google Ads campaigns across just about every industry. We offer the following Google Ads services that will help you get more clicks, drive more website traffic and convert them into paying customers:
- Expert strategy planning
- ROI tracking
- Ad creation/optimization
- Competitor analysis
- In-depth keyword discovery
- Backend CRM integration & reporting
- Regular campaign progress reporting
- Advanced campaign consulting
- Ongoing campaign monitoring
- Discovery of new market opportunities
We Are Masters of the High-ROI Search Advertising Campaign
If you want to take advantage of the 5 billion searches that happen on Google every day, Google Ads can offer you plenty of value. From bidding on broad keyword search terms to bidding on long-tail keywords to retargeting prospects, you can target people in every stage of the funnel looking for your product, service or educational content.
Single Grain will work directly with your company, from venture-backed SaaS start-up to international Fortune 500, to set realistic Google Ads goals based on your unique needs and budget. We’ll identify the audiences and demographics your business needs to target, and help expand your reach into new, lucrative markets.
Our PPC team combines up-to-date advertising strategies, constant optimization and a (healthy!) obsession with performance to make sure you get the most engagement for your ad budget. We also provide specific, insightful and comprehensive reports that detail the progress of each of your KPIs.
By working with an expert Google Ads agency like Single Grain, you’ll get better brand visibility, a higher CTR, and more conversions. We helped grow clients like Amazon, Intuit and Uber, and we can help grow your brand, too.
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
How Google and Meta Are Using AI To Make Ads Easier For You
In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing to stay ahead in the industry.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Some Common Google Ads Questions
And We Have The Answers
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How does Google Ads work?
Google Ads is PPC (pay-per-click) advertising, which is a popular type of online advertising.
In PPC advertising, your business instructs a host (such as Google or Amazon) to display an advertisement on relevant search results or product pages. When a user clicks on your ad, your business is then charged an appropriate cost-per-click (CPC) fee. To keep spending under control, ad platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.
The purpose of PPC advertising is to get users to click on your ad — and then perform another desirable action, such as making a purchase, subscribing to a blog, or contacting your business.
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Do you offer any guarantees?
We stand by the value and quality of our work, but we can’t guarantee specific results. No one can. However, Google has officially named us a Premier Partner because we’ve shown that our strategies work.
According to Google, any agency that earned this recognition has “expert-level Google Ads product knowledge. These partners receive training, support, and insights that keep their skills sharp and help drive campaign success.”
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How do you charge?
We can’t offer general pricing information because every project we take on is tailor-made for each client, depending on their USP, goals, budget, etc.. But please feel free to get in touch with us for a conversation that will give you a good idea of what high-impact PPC advertising will cost you.
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What makes you different from other Google Ads agencies?
Many agencies use the same formulaic approach to achieve satisfactory results for their clients. This cut-and-paste method of PPC advertising hinders business growth and could cost your business countless dollars in untapped revenue.
At Single Grain, we make sure that every client receives a custom-built Google Ads strategy with their specific goals and desired outcomes in mind. We deliver quarterly plans based on our research, testing and results to ensure that you’re always hitting the right audience with the right message at the right time.
Many agencies consider their job done once they’ve driven a form submission, but at Single Grain we work with your CRM and sales team to make sure we’re driving quality, valuable leads. Our team members hold certifications in Marketo, HubSpot and other tools to make certain we’re able to optimize towards the most valuable leads in real time.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
