Does this sound like your business?
If you don’t have a disciplined content strategy in place (or if your strategy could be improved), you’re just wasting time creating content. And there’s a good chance that hundreds or thousands of conversions are going to waste each month.
But with a solid content strategy, you could be paying 62% less than traditional marketing and generating 3X as many leads. And 72% of marketers are successful because they measure their content marketing ROI.
At Single Grain, our talented content strategists focus on increasing your conversions by identifying the unique needs of your audience, performing extensive keyword research, and creating compelling content that your customers find invaluable.
In doing so, we work to ensure that those click-throughs don’t go to waste. but instead convince customers that your product or service is the perfect solution for them. We’ve implemented content strategy and marketing campaigns that helped Amazon, Airbnb and Lyft grow, and we can help your business grow, too.
To give you a competitive edge, our experienced content marketing team takes a fully comprehensive approach to the design and delivery of your strategy for increased rankings and organic traffic.
Depending on your business goals, we may start with a full-scale content audit, identifying and optimizing any existing content that can be improved, spotting gaps in your strategy, and helping you to make more effective use of your quality content resources with effective inbound marketing.
With years’ of experience working with some of the biggest brands in the world, we’ll help you learn what specifically your target audience needs from you and the best formats, social media platforms (and influencers), and messages to use in order to give it to them.
After putting all this together into a long-term content strategy that focuses on your desired outcomes, we’ll deliver that plan with our skilled content creators, SEO pros, and lead generation expertise.
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.
Think of a content strategy as a road map that guides your business towards generating a significant Return on Investment (ROI) from your best content via content marketing.
A successful strategy should be tailored to align the needs of your audience with your short- and long-term business goals. This involves identifying the kind of answers and solutions your ideal customers are searching for and determining the right types of content (blog posts, videos, infographics, ebooks, and even email marketing) to provide those solutions.
At Single Grain, we take a data-driven approach when implementing your content production strategy.
This means that even before we begin, we’ll discuss your business goals with you and agree on the specific KPIs (Key Performance Metrics) that we’ll measure to demonstrate the effectiveness of our work.
Once we implement your strategy, you’ll be provided with regular, in-depth reports that show our results in a way that is clear to read and easy to understand. That way, you’ll be able to see a definite, tangible return on your investment in content strategy.
Designing and implementing a successful content strategy is as much an art form as it is a science. This means that while we can guarantee that we’ll put our best experts to work on identifying audience needs and the best way of meeting those needs, we’re unable to offer concrete guarantees when it comes to results.
That said, you can check out our case studies and client testimonials to see the kind of success our content team typically achieves for our clients. We also encourage you to take a look at our own high-performing content, which has enabled us to rank #1 on Google for some of the most competitive keywords in our industry.
We’re a successful, well-respected, full-service digital marketing agency for good reason!
Since each client we work with comes to us with unique goals and needs, we offer bespoke quotes tailored to your needs.
We typically offer three tiers of content strategy services:
We work tirelessly to deliver world-class content strategies with great content that produce real, tangible results.
We’ve been doing this for large and small brands for over a decade, and combine the kind of tried-and-trusted methods that serve our clients time and time again. We have unique insights into the latest content marketing trends and developments.
This approach has earned us a reputation as the go-to content strategists for some of the biggest brands in the world, with the likes of Airbnb, Amazon, Uber, and Intuit all turning to us to help grow their business online.
This proven track record even continues with our content marketing efforts. Thanks to a well-devised strategy, our content marketing agency ranks #1 on Google for key terms like “marketing trends” and “SEO techniques,” and we regularly demonstrate our skills and expertise through high-quality blog posts such as:
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
