+17%
conversion rate
We Have Driven Impact At
OUR FOCUS: Getting Your Ads on Platforms Where Your Audience Is Most Likely to Convert
To help you reach your growth goals faster, your ads need to attract maximum engagement. Our paid media professionals will create ad content based on your target buyer persona that drives action.
Single Grain’s dedicated paid media team knows how to research the best keywords, find the ad platforms where your target audience is present, provide world-class creatives, and take care of media buying with a team of specialists on each platform.
We can help you succeed by simultaneously managing multiple advertising channels, including Facebook, Instagram, Google, YouTube, Amazon, Bing, LinkedIn, Pinterest, Spotify, Hulu and TikTok. Plus, our expert copywriters, designers and video editors will create truly outstanding ads that cut through the noise and drive down your CPAs (even if you’ve struggled with high CPAs before).
We Specialize in High-Converting Paid Ad Campaigns with a Strict Focus on ROAS
Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.
When it comes to paid search, our ad campaign structure typically has four categories: brand core, brand pillars, brand attributes, and long tail. This structure allows us to capture and convert as much non-brand search demand as possible, while maximizing your ROAS on branded search.
Our paid advertising professionals audit your current ad accounts to identify the issues and provide solutions to fix them so that you improve performance as soon as possible. Here’s what you’ll get when you work with the experts at Single Grain:
- Competitor analysis
- Ad creation & optimization
- ROI measurement & reporting
- Campaign optimization
- In-depth keyword discovery
- Regular campaign reports
- Advanced campaign consulting
- Landing page & CRO recommendations
Note: We can take care of your entire conversion rate optimization strategy, too.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
How Google and Meta Are Using AI To Make Ads Easier For You
In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing to stay ahead in the industry.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Some Common Paid Advertising Questions
And We Have The Answers
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What paid marketing strategies do you use?
We implement data-driven paid marketing strategies to generate maximum revenue for you. Here are some of the top paid marketing strategies that we use:
- Selecting the best keywords based on your business goals to give you the highest ROAS.
- Applying a combination of ad formats such as text ads, banner ads, and video ads to reach prospects via multi-channel campaigns.
- Leveraging social media ads to convert your followers into paying customers.
- Running cost-effective PPC ad campaigns using our tried and tested paid marketing techniques to give you quality, converting leads.
- Using influencer marketing to grow your follower base and influence the purchase decisions of your prospects.
- Running intent-based marketing campaigns and creating niche-specific ad groups, ad copy, and landing pages to increase CTR and conversions.
- Using data-driven insights to regularly optimize your campaign for more profits.
- Applying a combination of expert content copywriting techniques to compel users to take action without being too salesy.
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What are the channels you cover in paid advertising?
There are several different channels in paid advertising. The most prominent ones are:
- Google Search Ads
- Google Display Ads
- Facebook Ads
- Pinterest Ads
- Instagram Ads
- YouTube Ads
- Retargeting
- Sponsored content on select websites
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How much money should I spend each month on online advertising?
The best part of online advertising is that you can start with a very small budget and increase your ad spend as you grow.
How much you need to spend each month depends on your business goals and the time taken to achieve those goals. If you adopt a long-term strategy, then your budget stays lower. However, if you are looking for results within a few months, then your budget will be higher.
Moreover, your marketing ad spend also depends on your industry and target location. A call with our paid marketing specialists is the best way to find an exact answer to how much you should be spending on paid ad campaigns.
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Which metrics do you track to measure the success of paid advertising campaigns?
We use different advertising metrics to measure the effectiveness of paid ads. These include:
- Return On Ad Spend (ROAS)
- Cost Per Conversion
- Cost Per Acquisition
- Cost Per Thousand Impressions (CPM)
- Cost Per Click (CPC)
- Conversion Rate
- Click-Through Rate
- Customer Acquisition Cost (CAC)
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What is paid advertising?
Paid advertising is an online advertising model where you pay for displaying your ads on selected ad platforms. For example, under the pay-per-click (PPC) model, you pay whenever someone clicks on your ad. The amount that you pay is called the cost per click (CPC), and it depends on the number of bidders for your target keywords and locations.
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What is a paid advertising agency?
A paid advertising agency is a marketing company that specializes in running ads on several paid ad platforms on your company’s behalf. The best paid advertising agencies have qualified paid search marketing professionals to run search and display ad campaigns in order to drive more traffic and leads for your business.
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What are the benefits of working with Single Grain?
Some of the top brands, such as Amazon, Uber, Lyft, Airbnb, Nextiva and Salesforce, have hired Single Grain to help with their online business growth.
Working with our paid advertising agency ensures that your ad accounts see the highest ROAS (Return On Ad Spend) possible. We have Google and Facebook qualified paid search executives who have ample experience running search and display campaigns for many different industries. We use the latest paid search advertising techniques to drive quality traffic and leads, resulting in higher conversions.
We also have a team of expert copywriters and web design professionals to help you design compelling landing pages and engaging ad copy to improve ad quality scores so that you spend less and gain more from your paid ad campaigns.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can count on them to bring new ideas to the table consistently”
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
