+268%
clicks
We Have Driven Impact At
Unlock Your Website's Full Potential with a Content Audit
Are you struggling to understand why some content on your site excels while other pages flop? Feeling frustrated with low conversions and ROI despite having high-quality content?
This is a common issue businesses face – high volumes of content across various platforms, with no clear understanding of what’s truly driving results. And without a structured content audit in place, you’re running blind, a situation that can lead to wasted marketing budget and missed opportunities.
The solution: A comprehensive content audit. This process enables you to explore your existing content landscape, identify your best-performing pieces, and reveal opportunities for improvement.
Single Grain’s data-driven content audit service is tailor-made to cater for these challenges. Our team conducts in-depth analysis of all your content, helping you uncover current strengths and weaknesses, and showing you clear paths to optimize your content strategy for success.
Supercharge Your Content Performance with Single Grain
Our first step is to conduct a thorough audit of all your digital content assets. Our team deep-dives into your content, analyzing the key metrics, assessing the quality, and identifying the content types that bring you the most value.
Next, leveraging our findings, we craft a robust content strategy to help you get more traffic, engage your audience and achieve higher conversions. We then provide insights and recommendations to help you align your content creation with your business goals.
Finally, we monitor, assess and optimize your content strategy over time, ensuring sustainable growth and ROI. With Single Grain, you benefit from a holistic content audit strategy that empowers your business with actionable insights.
- Data-driven Content Audit
- Actionable Content Strategy
- Continuous Content Monitoring and Optimization
- Content Relevance and Quality Assessment
- ROI Analysis
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is a content audit service?
A content audit service is a process of analyzing and evaluating all the content on a website to determine its relevance, accuracy, and effectiveness. The purpose of a content audit service is to identify gaps in content, areas of improvement, and to determine the overall quality of the content.
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Why do I need a content audit service?
A content audit service is essential for improving the overall user experience of your website. It helps you identify the content that’s working and the content that’s not, so you can focus your resources on creating content that resonates with your audience. A content audit service can also help you improve your website’s search engine optimization (SEO) by identifying areas for improvement.
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How long does a content audit service take?
The duration of a content audit service depends on the size of your website and the complexity of the content. A small website with a few pages may take a few hours, while a large website with thousands of pages may take several weeks. Our team of experts will work with you to determine the scope of the project and provide you with a realistic timeline.
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How much does a content audit service cost?
The cost of a content audit service varies depending on the size of your website and the scope of the project. Our team of experts will work with you to determine your needs and provide you with a customized quote. We offer competitive pricing and always strive to provide our customers with the best value for their investment. Contact us today to learn more.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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