+17%
conversion rate
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your brand gets drowned out in the noisy online world?
In today’s fast-paced digital environment, it’s easy for your brand message to get lost. With a thousand other voices yelling for attention, cutting through the noise and resonating with your target audience can be a herculean task. Additionally, the constantly changing landscape of digital marketing can make it difficult to stay up-to-date and adapt quickly.
The solution is to work with a digital marketing agency that understands your pain points and knows how to make your brand stand out. Single Grain is that agency. We are expert navigators of the digital marketing terrain, skilled in amplifying your voice and ensuring it reaches the right ears.
Your Success: Our Digital Marketing Mastery
Single Grain specializes in creating tailor-made digital marketing campaigns that amplify your brand and foster engagement. We start by understanding your brand and its unique requirements. Our aim is to ensure your message is not only heard but effectively engages your target market, leading to greater brand recognition and growth.
Next, we focus on creating a comprehensive digital marketing strategy. Leveraging our team’s adept skills, we optimize various channels to reach and engage with your audience effectively. We understand that no two businesses are the same and therefore, our solutions are always custom-engineered to suit your specific needs.
Finally, we execute and monitor the campaign, using cutting-edge tools and in-depth analysis, continually adjusting the strategy to yield the best outcomes. We value transparency, providing thorough and regular updates on campaigns’ performance, helping you track growth and ROI.
At Single Grain, our digital marketing agency services include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal stories like Burns' first meeting with Patel. The talk highlights the need for agencies to deliver deep value, the evolving agency landscape, challenges of media buying agencies, the significance of focusing on client success, and the shift towards automation and AI. Aslam suggests agencies could share stakes with client businesses, discussing SMB challenges, performance-based models, and offering insights from selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
We pride ourselves on our deep understanding of the digital landscape. Our team is composed of industry veterans with diverse backgrounds in various digital marketing disciplines. We don’t apply a one-size-fits-all strategy, instead, we tailor our approach based on your unique business needs. Our location in the tech hub allows us to stay updated with the latest trends and technologies, ensuring we provide cutting-edge solutions for our clients.
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How does digital marketing differ from traditional marketing?
Traditional marketing typically involves more general goals like increasing sales or boosting brand awareness. However, digital marketing is highly targeted and data-driven. Every penny spent on a digital marketing campaign is aimed at achieving specific measurable outcomes, such as driving website traffic, generating leads, or converting prospects into customers.
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Which are the most effective digital marketing channels?
The effectiveness of a digital marketing channel largely depends on your target audience and business goals. Our team leverages data and industry insights to identify the right platforms for your business. Whether it’s social media, content marketing, SEO, or email marketing, we’ll craft a strategy that offers the highest ROI and aligns with your business objectives.
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How much should I budget for digital marketing services?
There’s no one-size-fits-all answer to this as it largely depends on your business size, goals, and budget. We’ll work closely with you to develop a customized proposal that outlines the optimal investment for your digital marketing efforts. If you’re interested in learning more, feel free to reach out for a free consultation. We’re here to help!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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