+17%
conversion rate
We Have Driven Impact At
Amplify Your Brand with Omnichannel Marketing
Are you struggling to create a seamless customer experience across multiple channels?
As customer touchpoints multiply, many businesses find it challenging to maintain a consistent brand voice, deliver personalized messaging, or measure marketing performance effectively. This can lead to disjointed campaigns, a confusing brand narrative, and missed opportunities for customer engagement.
A comprehensive omnichannel marketing strategy may be the solution. By providing unified and insightful customer interactions across all channels, your brand gains the power to enhance customer loyalty and drive increased revenue.
Single Grain, as a seasoned omnichannel marketing agency, is equipped to make this transformation happen. We leverage our expertise in digital strategy to integrate your marketing channels and deliver a consistent, high-quality customer experience.
Our Specialization in Omnichannel Marketing
At Single Grain, we help clients navigate the complexity of the digital landscape. Integrating different channels to provide a seamless customer experience is our specialty, and we take a data-driven approach to formulate strategies that resonate with your target audience.
Whether it’s website, email, social media, content marketing, SEO, or pay-per-click advertising, we’ll help you knit these channels together into a cohesive whole. We guide you in making data-based decisions to enhance customer engagement and boost ROI.
Our goal is to refine the customer journey so that no matter where they interact with your brand, they enjoy a consistent, high-quality experience that nurtures trust and encourages loyalty.
Single Grain’s key offerings in our omnichannel marketing bundle include:
- Data-driven strategy formulation
- Channel integration and synchronization
- Customer journey mapping
- Personalized messaging and targeting
- Customer insight analysis
- Performance tracking and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing and the need for a full-funnel approach. They emphasize the move towards impression-based channels for long-term growth, creating distinct audiences for brand and conversion, and the challenges of digital marketing attribution. The discussion also addresses the importance of analyzing campaign impacts beyond typical windows and the limits of certain platforms in measuring ad spend ROI. The necessity of data and patient investment in top-of-funnel campaigns is highlighted, alongside the role of agencies in navigating marketing complexities for sustainable growth.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What makes your approach as an omnichannel marketing agency unique?
We understand that omnichannel marketing isn’t just about being present on all platforms but also about weaving a cohesive narrative across these channels. Our seasoned team not only has the expertise in individual channels like social media, SEO, email, and mobile, but we also excel at creating a seamless and consistent customer experience. We leverage data-driven insights, innovative technology, and the latest marketing trends to customize a unique omnichannel strategy tailored specifically for your business.
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How is omnichannel marketing different from multichannel marketing?
While both multichannel and omnichannel marketing involve engaging with customers on multiple platforms, the key difference lies in the level of integration. In multichannel marketing, each channel operates in a silo. However, in omnichannel marketing, all channels are connected and work together to provide a seamless and consistent customer experience. This means your customers can switch from one channel to another, like from mobile to desktop, without losing the context or continuity of their experience.
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Which are the best channels to include in an omnichannel marketing strategy?
The “best” channels really depend on your specific product, service, and target audience. Our team will meticulously analyze your customer behavior, preferences, and journey to determine the most effective platforms for your business. We believe in a customer-centric approach, which means we focus on where your customers are and how they prefer to interact with your brand. It might be through social media, email, mobile apps, or even offline events. Our goal is to ensure your brand message reaches customers at the right time and in the right place.
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How much should I expect to spend on an effective omnichannel marketing strategy?
There isn’t a one-size-fits-all answer for this, as it largely depends on your business size, goals, and budget. We believe in creating value for our clients, hence we’ll work with you to develop a customized proposal that outlines a strategic investment plan for your omnichannel marketing efforts. Our aim is to ensure you get the best ROI and sustained growth. Interested in learning more? Contact us for a free consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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