+17%
conversion rate
We Have Driven Impact At
Maximizing Your ROI With PPC
Are you allocating a significant portion of your budget into your PPC campaigns, only to see minimal returns in your e-commerce sales?
This situation is a common challenge for many online retailers. You’re investing heavily in PPC marketing, hoping to drive clicks, conversions, and ultimately, sales. But instead, you’re grappling with low click-through rates, high cost-per-clicks, and little to no increase in conversions. You may be missing out on the potential benefits due to lack of expertise, outdated strategies, or inadequate campaign management tools.
When executed proficiently, PPC can prove extremely valuable for your e-commerce business, leading to higher visibility, more leads, and even increased sales.
Here’s where Single Grain comes into the picture. As a leading PPC services agency, we’re poised to unlock the full potential of your PPC campaigns by providing insight, expertise, and progressive strategies tailored to the unique needs of the e-commerce industry.
Empowering Your Business Through PPC Campaign Management
At Single Grain, we understand the unique dynamics of PPC advertising in the e-commerce landscape. We go beyond the basic mechanics to strategically manage your campaigns. By conducting thorough keyword research, we ensure your ads reach and resonate with your target online shoppers, effectively turning browsing into buying. We help fine-tune your ad copies to effectively communicate your e-commerce brand’s message and value proposition, all while reducing the cost-per-click and boosting the effectiveness of your campaigns.
We don’t subscribe to a one-size-fits-all approach. Recognizing the distinct needs of your e-commerce business, the trends in online shopping, and the activities of your competitors, Single Grain crafts unique PPC advertising campaigns that align with your business goals. Our focus is not just on driving clicks, but on delivering value, relevance, and converting those clicks into loyal customers.
Moreover, through continuous monitoring and tweaking, we ensure your campaigns stay profitable and scale with your e-commerce business.
Our comprehensive PPC services for your e-commerce business include:
- Competitor Analysis
- Keyword Research
- ROI Tracking
- Ad Copy Optimization
- A/B Testing
- Campaign Monitoring and Reporting
- Landing Page Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel, experts from Perpetual Traffic and Marketing School podcasts, discuss the future of marketing agencies. They explore the need for agencies to offer more than media buying, touching on personal stories, the growth of their agencies, and their expertise areas such as Google Ads and programmatic SEO. The group emphasizes the importance of deeper value services, the challenges for media buying agencies, and the potential of AI. They debate agency stakes in client businesses, the difficulties for SMBs with performance-based models, and conclude with Kasim’s experience of selling his agency for a profitable margin.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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