-41.37%
CPL
We Have Driven Impact At
Enhancing Lead Generation Efforts
Are you struggling to produce high-quality leads, even after investing considerable resources?
Frustrating, isn’t it? You’re doing everything right: running campaigns, generating content, and strategizing — yet, the leads aren’t rolling in as expected. Worse, the leads you do generate aren’t converting into sales. This mission-critical challenge can often delay your business’s growth and success.
The solution lies with a specialized pay per lead agency — an agency that can deliver targeted, high-quality leads that are more likely to convert. This is where Single Grain steps in.
We don’t just aid your lead generation efforts; we amplify them. Our data-driven strategies ensure you attract potential customers who are genuinely interested in what you offer, increasing not just lead quantity, but quality as well.
Excelling in Pay Per Lead Services
At Single Grain, our objective isn’t just to get your business ‘leads’ — we aim for profitable leads. Our extensive experience means we’re apt at distinguishing tire kickers from serious prospects. This focus on quality ensures your sales team spends their time converting high-potential leads instead of chasing down dead ends.
We implement cross-channel marketing strategies to reach your ideal customer where they are. And with consistent A/B testing and campaign optimization, we ensure that we’re delivering the most effective messaging to drive conversions.
Moreover, our pay-per-lead model means that we’re as committed to lead generation success as you are. Your growth directly equals our success — creating a partnership rooted in shared goals.
Single Grain’s pay per lead services include:
- Lead generation strategy development
- Goal setting and tracking
- A/B testing and campaign optimization
- Cross-channel marketing execution
- Conversion rate improvement
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation strategies, focusing on engaging content and building relationships. They explore Retention.com's innovative lead capture and discuss the challenges of sales strategies, business sale timing, missed acquisition opportunities, and the impact of Google and OpenAI on digital marketing.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What makes your approach as a pay per lead agency unique?
We understand the unique challenges and opportunities associated with pay per lead marketing. Our team has vast experience working with businesses of all sizes, across various industries. Our approach goes beyond the standard pay per lead model, using innovative strategies and technology to not just generate leads, but to ensure they are high-quality, highly convertible leads. We tailor our approach to your specific needs and objectives, using data-driven insights to optimize our strategies and drive the best possible outcomes for your business.
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How does pay per lead marketing differ from traditional digital marketing strategies?
Pay per lead marketing is more focused on generating specific, measurable outcomes – leads. In traditional digital marketing, the goals might be broader, such as raising brand awareness or driving website traffic. With pay per lead, every dollar spent is aimed at generating a potential customer who has expressed interest in your product or service. This approach can offer a clearer ROI, as you’re paying specifically for leads, not just for clicks or impressions.
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What are the most effective channels for pay per lead marketing?
The most effective channels for pay per lead marketing can vary based on your specific product, target audience, and industry. However, commonly effective platforms include social media, search engine marketing, content marketing, and email marketing. Our team will work with you to identify the best channels for your business, leveraging our expertise and data-driven approach to ensure we’re reaching the right people in the right places at the right times.
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What kind of budget should I expect for a pay per lead marketing campaign?
The budget for a pay per lead campaign can vary widely based on your specific goals, the competitiveness of your industry, and the channels we’re leveraging. We work closely with our clients to develop a customized plan that aligns with their budget and goals. We believe in transparent pricing and will always discuss costs upfront, ensuring there are no surprises. For a free consultation and custom proposal, feel free to get in touch!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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