+400%
engagement
We Have Driven Impact At
Unlock Your Marketing Potential
Feeling like your marketing messages are lost in the noise?
Today’s consumers are bombarded with generic ads, leading them to disengage. One-size-fits-all campaigns no longer cut through the clutter, resulting in missed connections with your potential customers. You’re not just losing their attention; you’re losing sales.
Personalized marketing is about making each customer feel like you’re speaking directly to them. It’s about relevance and connection. Tailoring messages to individual interests and behaviors can transform the customer experience and drive loyalty.
At Single Grain, we know the transformative power of personalized marketing services. As a leading personalized marketing agency, we align closely with your brand’s voice and goals, crafting personalized campaigns that resonate deeply with your audiences, driving not just clicks, but meaningful engagement.
Expertise in Personalization
Single Grain specializes in creating custom marketing campaigns that speak to the individual, not the crowd. Step into the era of personalization with us, where each message is an opportunity to form a connection and each campaign is a step closer to your business objectives.
Our personalized marketing consulting approach begins with in-depth analytics, using data to unearth insights about your customers that lead to impactful personal engagements. We then leverage these insights to craft targeted content that echoes the preferences and behaviors of your audience. The result? Campaigns that not only capture attention but also cultivate brand loyalty.
We build personalized experiences at scale, weaving together technology and creativity to deliver compelling marketing narratives that reverberate with relevance.
- Customer segmentation and data analysis
- Dynamic content creation
- Behavioral targeting and retargeting
- Email marketing customization
- Social media advertising with personalized messaging
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric discuss marketing strategies, starting from Netflix's use of YouTube to influencer partnerships and AI's role in life and marketing. They highlight the importance of engagement, the potential of AI, and the value of traditional relationship-building methods. The conversation also touches on community acquisitions and their challenges, sharing insights on navigating the marketing field and leveraging innovative strategies for success.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How do personalized marketing services improve customer engagement?
Personalized marketing services elevate customer engagement by delivering content that resonates on a personal level. By analyzing customer data, behaviors, and preferences, strategies are crafted to meet individuals’ unique needs and interests, resulting in more meaningful connections and interactions. This tailored approach not only captures attention but fosters loyalty, as customers feel understood and valued.
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Can personalized marketing services enhance my brand's ROI?
Absolutely! Personalized marketing services are designed to target the right audience with the right message at the right time. This focused approach reduces wastage of resources on broad, ineffective campaigns and drives higher conversion rates. By aligning your brand’s messaging to specific customer segments, you’re more likely to see an uptick in sales and a stronger return on investment.
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What kind of data is used in personalized marketing services to target customers?
In personalized marketing, a variety of data is leveraged to target customers effectively. This includes demographic information, browsing behavior, purchase history, and engagement metrics across different platforms. By integrating this data, personalized marketing services create a comprehensive customer profile, enabling highly targeted and relevant marketing campaigns that resonate with individual preferences and behaviors.
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How do personalized marketing services fit into a broader marketing strategy?
Personalized marketing services seamlessly integrate into a broader marketing strategy by enhancing the overall customer experience. They fill the gap between generic advertising and individual customer needs, ensuring that each aspect of your marketing efforts – from email campaigns to social media ads – speaks directly to your audience. This approach not only reinforces your brand message but also amplifies the impact of your other marketing activities.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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