
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Struggling to capture the essence of your restaurant’s vibrant atmosphere on social media?
It’s a shared struggle in the industry: crafting a compelling digital presence that resonates with both loyal patrons and prospective diners. An engaging social strategy is no longer optional, but essential, teeming with potential that’s often left untapped due to lack of expertise or time.
Refining your restaurant’s social media outreach means tapping into that undiscovered territory, turning likes and shares into bookings and rave reviews. By synthesizing mouthwatering visuals, captivating stories, and timely interactions, your establishment can become a local legend online.
At Single Grain, we’re well-versed in the unique rhythm of restaurant social media services, offering agency-level strategy and consulting expertise, catering a strategy as refined as the dishes you serve.
Recognizing each restaurant has its own flavor, Single Grain customizes social media strategies that reflect your unique gastronomic ethos. We initiate by carefully analyzing your current online presence to identify areas of growth and opportunities to engage your audience in novel ways.
Next, we cook up content that tantalizes the digital palate — stunning visuals of your culinary creations, behind-the-scenes peeks into the kitchen, and stories that celebrate your food’s journey from farm to table. This rich content aims to not only spark interest but to invite interaction and sustain conversations around your brand.
Lastly, we garnish your social media plate with tailored advertising campaigns designed to drive traffic, boost reservations, and maximize event promotions — all while providing measurable results that assure your investment garners a substantial and savory return through our comprehensive consulting and services.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.
By leveraging restaurant-specific social media strategies, we elevate your online engagement through tantalizing content that showcases your dishes, promotes your brand’s unique story, and sparks conversations with your audience. Our expertise in the latest social trends ensures your culinary brand becomes the go-to for foodies online, turning likes into reservations.
Your restaurant can savor success on various platforms, but it’s essential to identify where your patrons hang out. Typically, Instagram and Facebook are flavorful picks for their visual and community-building features. We’ll help you pinpoint the best platforms to connect with your target audience and serve up content that satisfies their appetite for your brand.
Absolutely! We specialize in crafting mouthwatering social media campaigns that highlight your restaurant’s special events and promotions. From tantalizing teaser posts to event countdowns and live coverage, we create a buzz that fills seats and amplifies your brand’s online presence, ensuring your event is as packed as your dining room during dinner rush.
Success is served up through a mix of metrics such as increased follower count, higher engagement rates, and a boost in online reservations. We also track the conversions from social media efforts to in-house dining experiences. By analyzing these ingredients, we continuously refine our strategies, ensuring your restaurant’s social media presence is as delectable as your menu.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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