“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Brand's Digital Potential
Are you finding it challenging to create engaging, high-quality content that drives bookings and guest satisfaction? Is your hotel team short on time, resources, or simply lacking the creative expertise?
In today’s hospitality landscape, premium content is essential to attract and engage your potential guests. The absence of strategic and consistent content can lead to missed bookings and hinder growth.
The solution? Partner with a professional content creation agency!
Single Grain is a leading content creation agency that understands the power of exceptional content in the hotel industry. We specialize in customized content strategies that align with your hotel’s goals and appeal to your potential guests.
Delivering Dynamic Content to Drive Growth
At Single Grain, we specialize in transforming your hospitality concepts into compelling content. Our team of creative strategists, meticulous editors, and savvy content writers work tirelessly to produce premium content that resonates with your guests and patrons.
We offer client-focused solutions, adopting a tailored approach for each hotel or resort. We recognize your unique brand identity and formulate content strategies that uphold your values and appeal to your specific market in the hospitality industry.
Our objective is to help your hotel or resort grow by enabling you to connect meaningfully with your guests. We ensure that our crafted content not only informs but also entertains and inspires your audience, building trust and fostering loyalty among your patrons.
Our vast array of services include:
- Content strategy development
- Blog and article writing
- Social media content creation
- SEO content writing
- Website content development
- Email marketing content
- Ebook and whitepaper creation
Whether it’s creating engaging blog posts about your unique amenities, developing SEO content to attract more visitors to your website, or crafting social media content that showcases the exceptional experiences your hotel offers, we’re here to help you connect with your audience in a meaningful way.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, discussing what posts get high engagement. They explore text content, user-generated content across Instagram, YouTube, TikTok, and the use of video content. They discuss AI CTAs, content upgrades, and strategies for higher opt-in rates. The conversation also covers SaaS product evolution in content marketing and AI-generated landing pages. Marketing experts Eric Siu and Neil Patel share tips in this series, aiming to enhance marketing knowledge through concise videos.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increases Post Engagement Rate by 400% with Single Grain
-
Spend and Leads Increased While Earning a More Efficient CPA
-
454% Growth in Google Ads Revenue After Account Restructure.
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increasing Free Quote Submissions on Homepage by 95%
-
+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
-
What sets your content creation agency apart from the rest?
Our approach is a distinctive fusion of innovation, strategic planning, and deep-seated knowledge in the hospitality sector. Our team is composed of seasoned writers, designers, and strategists who are well-versed in the subtleties of the hotel industry. We eschew a generic, one-size-fits-all methodology, preferring instead to craft a tailored content strategy for each client, taking into account their individual objectives and their guest demographics. Our team remains abreast of the latest trends and technological advancements in content creation, guaranteeing that your hotel brand continues to lead in the realm of digital ingenuity.
-
How is content creation for businesses different from general content creation?
While typical content creation might revolve around entertainment or general information, content creation for the hotel industry is meticulously tailored to meet specific business goals. This could be amplifying your hotel’s brand presence, steering traffic towards your website, generating potential guest leads, or enhancing booking rates. The content we craft for your hotel is not just captivating and enlightening, but also strategically devised to allure your perfect guests and inspire them to make a reservation.
-
What are the most effective content formats for my business?
The suitable content style can fluctuate based on your hotel’s goals, the hospitality industry landscape, and your desired guest demographic. While blog posts and articles are efficient for enhancing online visibility and establishing authority, videos and infographics serve as potent instruments for guest engagement and sharing on social platforms. Digital brochures and in-depth guides, conversely, are perfect for attracting potential guests. Our team will collaborate intimately with you to pinpoint the most effective content types that align with your unique objectives and connect authentically with your guests.
-
How much should I budget for professional content creation services?
The investment required for professional content creation services in the hotel industry can fluctuate significantly, influenced by aspects such as the quantity and variety of content, the intricacy of the subjects, and the degree of proficiency needed. We refrain from using a universal pricing structure. Rather, we present a tailored estimate that aligns with your unique requirements and objectives. To gain an understanding of the potential commitment towards content creation, we invite you to connect with us for a complimentary, no-pressure discussion.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Content Creation: Strategies Built on Pillar Content
Content creation plays a pivotal role in establishing your brand’s online presence and driving engagement. To maximize your efforts and achieve exceptional results, it’s crucial to harness the potential of…
Full Article
Top 5 Content Creation Agencies That’ll Drive More Organic Traffic
Updated December 2023. In a competitive market, finding the right content creation agency is paramount to ensuring that your brand’s voice resonates. Content isn’t just a marketing tool, it’s the…
Full Article
Content Creation for Programmatic SEO Pages
Programmatic SEO pages have become as a game-changer, revolutionizing how businesses approach search engine optimization. This innovative strategy leverages algorithmic tools and automated processes to create vast numbers of web…
Full Article
