“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Brand's Potential with Influencers
Are you finding it challenging to forge a powerful bond with your gaming community? You’re not the only one. Many game developers and publishers wrestle with a disconnect between what their players crave and what they can deliver. This gap can leave you grappling to resonate with potential gamers, leading to less-than-stellar game performance and player engagement.
Key voices within the gaming community can bridge this gap significantly – and this is where influencer management comes into play. By strategically aligning your game with influencers who embody your gaming ethos and reach your target player base, you can unlock new levels of player engagement and growth.
At Single Grain, we are uniquely equipped to guide you through this intricate yet rewarding quest. As a leading influencer management agency in the gaming industry, we have the expertise to identify, engage, and nurture influencer relationships on your behalf, helping you level up your game’s reach and impact.
Specializing in High-Performance Influencer Campaigns
At Single Grain, we understand the unique dynamics of the gaming industry and the power of influencer marketing within this space. We employ a comprehensive approach to influencer management, starting with a deep dive into your gaming brand, its objectives, and its player base. This understanding allows us to identify the most suitable gaming influencers for your brand, ensuring a perfect match that resonates with your target gamers.
Once we’ve identified the right gaming influencers, we craft engaging campaigns that not only entertain but also inspire action among their followers. Leveraging data-driven techniques, we monitor the success of these campaigns in real time, making necessary adjustments to optimize performance and maximize your return on investment in the gaming market.
Finally, we review the results, providing actionable insights that propel your gaming brand forward. Our goal is not just to boost your brand’s current visibility in the gaming world, but also to set it on a path for sustained long-term growth.
Some of the major services we provide tailored to the gaming industry include:
- Influencer identification and vetting within the gaming community
- Game-focused campaign development and execution
- Influencer relationship management for gaming influencers
- Performance tracking and reporting in the gaming context
- Insights and recommendations for the gaming market
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu analyze advertising agency growth, focusing on revenue milestones, referrals, and acquisitions. They discuss influencers' financial motivations, disparities in platform earnings, and marketing strategies at varying revenue levels ($1M, $10M, $100M). The chat includes insights on popular content creators and key priorities for influencers, offering a deep dive into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What sets your influencer management agency apart from the rest?
What distinguishes us is our commitment to a bespoke approach, particularly within the gaming industry. We recognize that each game developer has a distinct identity, and we customize our tactics to match. Our squad of influencer marketing experts boasts a wide-reaching network of influencers within diverse gaming genres. We also harness cutting-edge analytics and trend forecasting to guarantee that your game is matched with the ideal influencer who resonates with your gaming ethos and possesses the capacity to connect with your desired player base effectively.
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How does influencer marketing differ from traditional advertising methods?
In the realm of gaming, the old-school approach of direct advertising and wide-scale exposure often falls short. The power of influencer marketing lies in its ability to harness the genuine rapport and credibility that gaming influencers have built with their audience. It’s a more immersive and interactive means to spotlight your game or gaming product. With influencer marketing in a gaming influencer management agency, you’re not merely advertising; you’re narrating a captivating tale through a respected gamer whose voice echoes with your intended players.
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What are the most effective platforms for influencer marketing?
The potency of a platform is intrinsically linked to your gaming brand and its intended audience. Nevertheless, social media powerhouses such as Instagram, YouTube, and TikTok have proven to be highly effective for influencer marketing within the gaming industry. Each platform boasts its own distinct audience and content aesthetic, enabling us to customise your campaign to align with your precise goals. Our dedicated team will meticulously identify the most suitable platforms to ensure maximum player engagement and optimal return on investment for your gaming brand.
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What budget should I allocate for influencer marketing with your agency?
Allocating an optimal budget for influencer marketing within the gaming industry isn’t a uniform process. It’s intricately tied to your game’s objectives, the magnitude of the campaign, and the gaming influencers you’re targeting. Our mission is to craft a strategy that amplifies your budget’s potential, guaranteeing an exceptional return on your investment. For a comprehensive plan customized to your game’s unique needs, we invite you to connect with us for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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