+193%
sign-ups
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your current financial marketing strategies failing to generate the customer engagement and revenue growth you need?
- Generic, one-size-fits-all marketing plans that aren’t delivering the intended results in the FinTech landscape?
- Fragmented advertising efforts not yielding a seamless and rewarding customer journey in the digital finance world?
- Allocating more of your budget towards underperforming strategies in the competitive FinTech market?
Now, imagine pivoting to a performance marketing agency that is focused on results, certain to revolutionize your return on investment in the FinTech industry.
Single Grain is the performance marketing agency you need to breathe new life into your financial services marketing strategy. We have a long history of helping FinTech businesses like yours achieve exceptional results, by merging intelligent strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach FinTech marketing with a laser focus on performance. We delve into your unique financial technology landscape, understanding your product, audience, and market dynamics. This way, all strategies we create are tailored specifically for your brand, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in your FinTech platform’s user engagement, you’ll understand how and why they happened. This means more control, increased user acquisition, and a healthier bottom line.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves other FinTech competitors in the dust.
Our services include:
- Custom marketing strategy development for FinTech
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future of marketing and agency value beyond media buying. They share personal stories, explore agency challenges, and the importance of deeper analysis for client success. The conversation also touches on the changing landscape of agency value, automation, programmatic SEO, AI, and the concept of agencies having a stake in client businesses. It ends with Kasim sharing insights from selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the dynamic world of FinTech, performance marketing emerges as a potent digital strategy that zeroes in on quantifiable outcomes such as customer acquisitions, lead generation, and revenue growth. A performance marketing agency, adept in this realm, can empower your FinTech venture by architecting and executing campaigns meticulously tailored to meet these objectives. By harnessing the power of data analytics, such an agency can fine-tune your campaigns to ensure optimal return on investment (ROI), thereby catalyzing your business expansion.
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What are some common performance marketing tactics used by agencies?
Performance marketing strategies often employed by agencies in the FinTech sector encompass search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing. Each of these strategies carries its own set of advantages and challenges. A proficient performance marketing agency, well-versed in the FinTech landscape, will be capable of advising on the optimal blend of these strategies to realize your business objectives.
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How can I measure the success of a performance marketing campaign?
In the context of a FinTech campaign, the efficacy of a performance marketing initiative can be gauged via a diverse set of indicators, tailored to the unique objectives of the campaign. Typical indicators encompass metrics such as click-through rates (CTR), conversion ratios, cost per acquisition (CPA), return on ad spend (ROAS), and the value of a customer over their lifetime (CLV). As a performance marketing agency specializing in the FinTech sector, we utilize these indicators to monitor your campaign’s trajectory and make informed decisions that enhance its effectiveness.
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How much does it cost to hire a performance marketing agency?
The investment associated with engaging a performance marketing agency in the FinTech sector hinges on several elements, such as the scale and intricacy of your financial technology enterprise, the breadth of the marketing initiative, and the caliber of proficiency needed. Typically, these agencies operate on a retainer or per-project model, with charges fluctuating from several thousand dollars monthly to substantial amounts per individual project. Nonetheless, it’s crucial to balance the financial commitment of partnering with an agency against the prospective return on investment (ROI) and the enduring advantages of collaborating with a cadre of industry specialists.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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