“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Your Sales Potential with a Defined Funnel
Are your player acquisition efforts not hitting the high score?
When the gamers aren’t converting into loyal players, it could be because there’s no clearly defined sales funnel strategy in your digital marketing approach. Without this, your potential players can lose their way in the maze, leaving your games unexplored.
The power-up? A well-structured sales funnel that takes the player on a guided quest, from discovery to engagement, while carefully nurturing each level.
Don’t hit the pause button! Single Grain, a sales funnel digital marketing agency, has extensive expertise in creating and refining sales funnels that optimize player conversions in the gaming industry. We analyze, amend, and align your sales funnel with your game’s goals to drive tangible results.
Single Grain's Expertise in Sales Funnel Optimization
At Single Grain, we don’t just understand digital marketing, we’re also well-versed in the unique dynamics of the gaming industry. Our first move is to meticulously examine your existing player acquisition funnels. We pinpoint any leaks and inefficiencies in your funnel before crafting an optimized journey that not only attracts gamers but also turns them into loyal fans.
We deploy advanced tracking systems that enable us to observe and analyze player behavior at each stage of the acquisition funnel. This data-driven approach aids in making informed decisions and strategizing interventions at critical points, ensuring that potential players are successfully guided towards becoming active users.
Ultimately, our mission is to amplify your return on investment by enhancing your conversion rate and boosting player lifetime value. We’re not just about getting gamers in the door, we’re about keeping them engaged and invested in your gaming experience.
Here are some of the primary services that Single Grain provides:
- Player acquisition funnel analysis and design
- Conversion Rate Optimization (CRO)
- Player journey mapping
- Advanced tracking and analytics
- Retargeting strategies
- Email marketing campaigns
Whether you’re launching a new game or looking to grow an existing one, we’re here to help you navigate the complex landscape of the gaming industry. Ready to level up your player acquisition strategy?
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, influencer earnings on platforms like YouTube and Twitch, and marketing strategies at different revenue levels. They analyze why content creators gain popularity and influencers' priorities, offering insights into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a sales funnel digital marketing agency unique?
In the gaming industry, sales funnel digital marketing agencies excel in directing potential gamers through a meticulously crafted journey. This journey commences from the point of game discovery to the ultimate stage of in-game purchases or subscription. These agencies are adept at formulating, overseeing, and enhancing each phase of the funnel to boost conversion rates. This process necessitates a profound comprehension of gamer psychology, user interface, and digital marketing strategies ranging from Search Engine Optimization (SEO) to Pay-Per-Click (PPC) and content marketing. Each approach is tailored to your gaming business and players’ preferences, ensuring that you reap the maximum possible return on your marketing investment.
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How does a sales funnel digital marketing agency differ from a traditional one?
Classic marketing firms typically emphasize enhancing game visibility and player awareness. These elements are indeed vital, but a sales funnel digital marketing agency within the gaming industry adopts a more strategic method. It concentrates on transforming player awareness into interest, interest into engagement, and engagement into in-game purchases or subscriptions. This guarantees that every marketing dollar invested is not only dedicated to reaching your target gamers but also converting them into loyal, paying players.
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What are the key strategies used by a sales funnel digital marketing agency?
When it comes to the gaming industry, there’s no universal blueprint as each enterprise has distinct requirements. However, a few crucial tactics involve crafting immersive content to captivate potential gamers, harnessing precision SEO and PPC initiatives to boost traffic, deploying email marketing to cultivate leads, and implementing retargeting strategies to convince those who’ve shown interest to become paying players. The objective is to curate a smooth, customized journey that navigates your prospects through each phase of the gaming experience acquisition.
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How much should I budget for a sales funnel digital marketing agency?
The financial commitment can fluctuate significantly depending on your gaming enterprise’s scale, ambitions, and sector-specific dynamics. A sales funnel digital marketing agency would typically present a tailored strategy, detailing the suggested expenditure to attain your unique targets. It’s crucial to bear in mind that this is an investment towards your gaming business’s expansion, designed to yield a return. For a comprehensive dialogue and complimentary consultation, we warmly invite you to reach out!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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