+403%
traffic
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your product gets overlooked in the bustling online marketplace?
In today’s rapidly evolving e-commerce landscape, it’s easy for your product to get lost in the shuffle. With countless other consumer goods vying for attention, making your product stand out and resonate with your target consumers can be a daunting task. Moreover, the ever-changing dynamics of digital marketing can make it challenging to stay current and adapt swiftly.
The solution is to collaborate with a digital marketing agency that comprehends your challenges and knows how to make your product shine. Single Grain is that agency. We are seasoned navigators of the digital marketing maze, adept at amplifying your product’s appeal and ensuring it reaches the right consumers.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that not only amplify your consumer brand but also foster meaningful engagement with your customers. We begin by immersing ourselves in your brand, understanding its unique characteristics and the specific needs of your consumer base. Our goal is to ensure your message resonates with your target market, leading to enhanced brand recognition and growth within the consumer industry.
Our next step is to design a comprehensive digital marketing strategy. Utilizing the expertise of our team, we optimize various channels to effectively reach and engage with your consumer audience. We recognize that each consumer brand is unique, and therefore, our solutions are always custom-engineered to meet your specific needs.
Finally, we execute and monitor the campaign, employing state-of-the-art tools and in-depth analysis, continually fine-tuning the strategy to yield the best outcomes. We value transparency, providing thorough and regular updates on your campaign’s performance, helping you track growth and ROI in the consumer market.
At Single Grain, our digital marketing agency services tailored for the consumer industry include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future of marketing and agencies, emphasizing value beyond media buying. They share personal stories, agency growth, and insights on facing challenges like client success and automation's impact. The conversation explores agencies' financial aspects and the idea of investing in client businesses, concluding with Aslam's agency sale experience, illustrating successful agency operations.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
As a team deeply rooted in the digital sphere, we take immense pride in our comprehensive grasp of the consumer industry. Our squad is a blend of seasoned professionals, each bringing a wealth of experience from different facets of digital marketing. We steer clear of generic strategies, opting instead to customize our approach to align with your distinct business requirements. Being situated in the heart of the tech hub equips us with the advantage of staying abreast with the most recent trends and technological advancements. This ensures we deliver avant-garde solutions that resonate with our clients and their consumers.
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How does digital marketing differ from traditional marketing?
Conventional marketing often focuses on broader objectives such as enhancing product sales or amplifying brand visibility. However, as a digital marketing agency catering to the consumer industry, we employ a more precise, data-informed approach. Each investment made in our digital marketing initiatives is strategically directed towards achieving quantifiable results. These results could range from steering traffic towards your website, creating potential consumer leads, or transforming these prospects into loyal customers.
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Which are the most effective digital marketing channels?
The potency of a digital marketing approach is primarily influenced by your consumer base and corporate aspirations. As a digital marketing agency, we harness information and market intelligence to pinpoint the optimal platforms for your consumer-oriented business. Be it social networking, content creation, search engine optimization, or email campaigns, we design a plan that delivers maximum return on investment and harmonizes with your business goals.
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How much should I budget for digital marketing services?
It’s essential to understand that there isn’t a universal solution when it comes to determining the best investment for your digital marketing strategies, as it’s largely contingent on the scale of your consumer-focused business, your objectives, and your financial resources. We’re committed to collaborating with you to devise a tailored proposal that delineates the most effective allocation for your online marketing initiatives. If you’re intrigued and want to delve deeper, we warmly invite you to connect with us for a complimentary consultation. We’re always ready and eager to assist you!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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