+403%
traffic
We Have Driven Impact At
Your Brand's Visual Voice
Struggling to articulate your brand’s uniqueness through design?
It’s all-too-common for your message to get lost in translation between visual design and strategic marketing. Your brand’s visual story can become muddled, distancing potential customers instead of drawing them in. Crafting a cohesive design that amplifies your message demands expertise at the intersection of aesthetics and marketing strategy.
That’s where our design marketing agency steps in, serving as the bridge, fostering a symmetry that resonates with your audience while staying true to your brand’s core values.
At Single Grain, we masterfully align your brand’s voice with powerful visuals, creating a magnetic presence that engages and converts. Our agency’s approach integrates design, services, and consulting to ensure your brand communicates effectively.
Single Grain's Creative Edge
Creating a remarkable brand experience starts with an understanding of your business’s heart and soul. Single Grain dives deep, marrying your vision with our creative innovation to sculpt a brand identity that stands out.
Through collaborative brainstorming and data-driven insights, our design marketing consulting team translates your business goals into compelling design strategies that spark conversation and build brand loyalty.
Our design marketing services are tailored to project the essence of your brand across every touchpoint, ensuring consistency, clarity, and a lasting impact on your audience. Our agency is committed to delivering a comprehensive suite of services that encompasses every aspect of design marketing.
- Custom Graphic Design & Branding
- User Experience (UX) Design Consulting
- Interactive Media and Motion Graphics
- Targeted Visual Content Strategy
- Innovative Digital and Print Collateral
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric discuss marketing strategies, starting with Netflix's use of YouTube, evolving content distribution, and the importance of engagement. They explore influencer partnerships, AI in marketing, and the value of traditional methods like handwritten notes. The conversation also touches on community acquisitions and the complexities involved. They share insights on navigating marketing challenges and seizing opportunities.
Learn More About The Work We’ve Done
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Spend and Leads Increased While Earning a More Efficient CPA
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increases Post Engagement Rate by 400% with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
-
454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
-
What exactly are design marketing services?
Think of design marketing services as your brand’s visual storyteller. They combine aesthetics with strategy to ensure your brand’s message isn’t just heard, but also seen and felt. These services cover everything from logo creation to full-scale marketing campaigns, all crafted to capture the essence of your brand while engaging and converting your target audience.
-
How can design marketing services elevate my brand?
Design marketing services can take your brand from blending in to standing out. By using a mix of creative design, thoughtful branding, and targeted marketing strategies, your brand’s identity becomes more cohesive and appealing. This not only enhances recognition but also builds trust and loyalty with your customers, which can lead to increased sales and a stronger market presence.
-
What types of businesses benefit from design marketing services?
Any business can reap the rewards of design marketing services! Whether you’re a small local shop, an e-commerce platform, or a multinational corporation, the right design can speak volumes. It’s all about creating a connection with your customers, and every business can benefit from a strong visual strategy that aligns with their brand values and goals.
-
How do you measure the success of design marketing services?
Success is seen through the lens of your specific goals. We track metrics like brand recognition, website traffic, engagement rates, conversion rates, and sales figures. But it’s not just numbers; it’s also the qualitative feedback on your brand’s visual impact. We aim for a blend of data-driven results and customer testimonials that highlight the strength of your brand’s new visual strategy.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
Quick and Simple Tips for Hiring a Marketer in 2023
Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is…
Full Article
Who’s In Charge of Ads: Understanding Marketing Responsibilities
If you’ve ever thought that the responsibility for ads squarely rests on the shoulders of the marketing department alone, it might be worth thinking again. It’s a common misunderstanding that…
Full Article
How to Get Better at Marketing Right Now
The concept of how to get better at marketing is, hands down, more of a “street smart” game than it is a “book smart” game. A lot of marketing decision-makers…
Full Article
