+17%
conversion rate
We Have Driven Impact At
Your Media Message Amplified
Feeling like your brand’s voice is getting lost in the digital noise?
That strain of juggling multiple marketing channels or the uncertainty of not knowing if your message is resonating can be frustrating. Campaigns can falter, and ROI can diminish without a coherent strategy.
The solution rests in a robust, omnichannel approach where each touchpoint with your audience is crafted, cohesive and on-brand. A full service media agency can seamlessly weave your narrative across platforms, ensuring that every campaign delivers impact with comprehensive services and expert consulting.
Single Grain transforms confusion into clarity. By understanding your unique brand story, we ensure your message not only reaches the right ears but also resonates to inspire action.
Single Grain's Multifaceted Expertise
Embracing the full spectrum of media channels, Single Grain crafts customized strategies that cater to your specific audience. From data analysis to creative storytelling, our agency turns insights into engaging campaigns that captivate and convert.
Leverage our experience to synchronize your marketing efforts across all platforms, ensuring a consistent, powerful brand presence that stands out. Our team proactively adjusts and optimizes your campaigns, so your media strategy not only meets but exceeds expectations with our top-tier services and strategic consulting.
Let us chart your course through the evolving media landscape with agile, data-informed decisions that drive your brand forward.
- Omnichannel strategy development
- Brand messaging and storyboarding
- Performance analytics and reporting
- Content creation and distribution
- Paid media planning and buying
- Search engine and social media marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies in a collaboration between Perpetual Traffic and Marketing School podcasts. They cover agency value beyond media buying, personal experiences, challenges for media agencies, the evolving agency landscape, and the importance of deeper analysis and client success. Key points include the necessity for stakes in client businesses, adapting to automation and AI, and financial insights from selling an agency with a 35% net margin.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a full service media agency do?
Imagine having a Swiss army knife for all your brand’s marketing needs—that’s us. A full service media agency handles everything from the spark of an ad campaign to the analytics that measure its success. We offer strategic planning, creative development, media buying, digital marketing, and more, ensuring a cohesive and impactful narrative across all channels. Tailoring our approach to each brand, we’re your one-stop shop for making a resounding market impact.
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How does working with a full service media agency benefit my business?
Partnering with a full-service media agency is like turbocharging your marketing efforts. You get a team of experts across various disciplines all moving in unison towards your business goals. This synergy not only saves you the hassle of managing multiple agencies but also ensures that your brand’s message is consistent, powerful, and delivered effectively across all media touchpoints. It’s efficient, streamlined, and designed for maximum ROI.
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Can a full service media agency help with both online and offline marketing?
Absolutely! In today’s world, your audience lives both online and offline, and your marketing should too. A full service media agency crafts integrated strategies that bridge the gap between digital and traditional media. From social media campaigns to billboards, TV ads to influencer partnerships, we ensure that your brand story is told loud and clear, wherever your audience may be.
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Is a full service media agency suitable for small businesses or startups?
You bet it is! Whether you’re just planting your business roots or looking to scale, a full service media agency can cater to your unique needs. We understand the nuances of different business stages and tailor our services accordingly. For startups and small businesses, we focus on building brand identity, increasing visibility, and driving growth, while being mindful of budget constraints. Let us help you punch above your weight in the marketplace!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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