+17%
conversion rate
We Have Driven Impact At
Revolutionizing Your Ad Spend Efficiency
Struggling to maximize your ROI from PPC campaigns?
The marketing landscape is perpetually evolving, and keeping pace with the relentless updates in PPC algorithms can be overwhelming. Fluctuating bid prices, elusive consumer targeting, and the need to optimize digital ads for changing trends can leave even the most seasoned marketers in distress. The dilemma is real: how do you enhance click-through rates without draining your ad budget?
The advent of AI in digital marketing promises a revolution in Pay-Per-Click efficiency. By leveraging predictive analytics and intelligent algorithms, an AI PPC marketing agency can optimize campaigns in real-time, ensuring your ads target the most receptive audience segments, thereby slashing unnecessary spend and turbocharging conversion rates.
Single Grain harnesses the power of AI to dissect and utilize big data, tailoring PPC campaigns that speak directly to your target market’s needs – all while ensuring your budget achieves its highest potential. Our AI PPC marketing services and consulting expertise are at the forefront of this transformation.
Expert AI Advantage for Single Grain
Single Grain goes beyond mere PPC management. We’re about molding the future of digital advertising with AI-centric strategies.
Our adept use of AI-driven insights guarantees your campaigns benefit from the most cost-effective keyword bids. Always dynamic, our strategy evolves with the market, responding rapidly to the slightest shifts in consumer behavior or search trends. We don’t just monitor campaigns; we empower them to learn and adapt, resonating more deeply with prospective customers as the algorithms garner intelligence.
Moreover, our intelligent reporting tools provide actionable analytics, allowing for transparent and informed decision-making. You’ll see not just where your money is going, but how effectively it’s being used to achieve your business goals.
Single Grain’s suite of AI PPC marketing services includes:
- AI-powered bid management
- Behavioral targeting enhancements
- Real-time campaign adjustments
- A/B testing with machine learning insights
- Advanced data analysis and reporting
With our comprehensive AI PPC marketing agency and consulting support, your campaigns are primed for unparalleled success.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaborative podcast, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the marketing industry's future, agency value beyond media buying, and personal journeys. Topics include the evolution of marketing, the shift towards deeper agency services, challenges of media buying, the impact of automation, and the financial realities of running an agency. They stress the importance of client success, explore programmatic SEO, AI, and debate the merits of agencies investing in client businesses.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can an AI PPC marketing agency improve my ad campaigns?
AI PPC marketing agencies bring a transformative edge to your campaigns. By leveraging machine learning and advanced data analysis, these agencies optimize your ads in real-time, adjusting for maximum performance. They anticipate market trends, refine targeting, and personalize ad copy at a scale and precision that’s simply unmatched manually. As a result, you’ll likely see improved click-through rates, higher conversion rates, and a better return on ad spend.
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What kind of businesses can benefit from an AI PPC marketing agency?
Virtually any business seeking to enhance its online advertising efforts can benefit from an AI PPC marketing agency. Whether you’re a small startup looking to make a splash or a large corporation aiming to optimize ad spend, AI-driven strategies can provide tailored solutions. The sophisticated algorithms excel in various industries, scaling capabilities as your business grows, ensuring your ads remain relevant and impactful.
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What makes AI in PPC marketing so innovative?
AI in PPC marketing is a game-changer because it can analyze vast amounts of data far beyond human capabilities. This includes predicting consumer behavior, identifying new advertising opportunities, and automating bid management to ensure the best use of your budget. The technology constantly learns from campaign performance, leading to more intelligent and efficient strategies that keep you ahead of competitors.
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Can an AI PPC marketing agency work with my existing campaigns?
Absolutely! An AI PPC marketing agency can seamlessly integrate with your current campaigns to enhance their performance. They’ll audit your existing strategies, identify areas of improvement, and implement AI-powered optimizations. The goal is not to replace your efforts but to amplify them, using AI to turn good campaigns into exceptional ones, driving better results and higher efficiency.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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