+17%
conversion rate
We Have Driven Impact At
Unlock Your Website's Potential with Superior CRO Audit
Are you grappling with low sales figures despite having a well-designed e-commerce platform and a steady stream of visitors?
Your challenge might be rooted in unnoticed inconsistencies within your online store that discourage shoppers from making purchases. Often, minor adjustments that are missed can lead to significant revenue losses. The remedy? Conducting a thorough Conversion Rate Optimization (CRO) audit.
A CRO audit pinpoints and scrutinizes the various obstacles preventing your e-commerce site from achieving optimal sales. Subsequently, strategic modifications can be implemented to enhance performance. However, conducting a proper CRO audit for an e-commerce platform is a complex task. Overlooking even a minor detail can continue to impede your site’s performance.
That’s where Single Grain steps in. Our team excels at performing detailed CRO audits for e-commerce platforms, identifying all hurdles to conversion on your site. We simplify the process to get your online store back on the path to peak performance.
Expert CRO Audit Services by Single Grain
At Single Grain, we are committed to driving tangible results for your e-commerce business. Our seasoned team provides bespoke CRO audit services, specifically designed to tackle your unique challenges. We meticulously analyze every facet of your online store, from layout to product descriptions to customer navigation, pinpointing what’s boosting your sales and what’s hindering them. We delve into the finest details to uncover discrepancies that could be negatively impacting your conversion rate.
Once we’ve identified these obstacles, we strategize and execute action plans to rectify them. We craft your brand narrative in a way that resonates with your shoppers, enhances their shopping experience, and ultimately, increases sales. Our methodically devised strategies are custom-made, giving your e-commerce brand the distinctive positioning it deserves in the crowded online marketplace.
Partner with Single Grain and witness the transformation of your online store’s performance. Let’s convert your site visits into successful checkouts with precision.
- Thorough CRO audit for e-commerce
- Personalized advice for optimization
- Identification and diagnosis of site flaws
- Strategic planning for improved conversions
- Constant monitoring for consistent performance
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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How do CRO audit services enhance my online business performance?
In the realm of E-Commerce, CRO, or Conversion Rate Optimization, is a critical tool that refines your online store or product pages to escalate the proportion of visitors who perform a sought-after action – whether it’s making a purchase, subscribing to your updates, or downloading a digital catalog. A CRO audit service delves into the depths of your site’s analytics, visitor behavior, and conversion funnels to pinpoint potential enhancements. It’s not merely about attracting a crowd to your virtual storefront, but ensuring that crowd turns into customers. By conducting a CRO audit, you can unearth untapped potential to elevate conversion rates, bolster revenue, and augment the shopping experience for your users.
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What does a CRO audit service typically include?
Every audit we conduct for e-commerce conversion rate optimization (CRO) is custom-made to align with your specific business requirements. This typically involves a comprehensive evaluation of your website’s analytics, an in-depth study of user interactions, mapping out customer journeys, scrutinizing conversion funnels, and assessing user experience. We also carry out A/B testing, heat map exploration, and a thorough examination of your website’s design and content. Our ultimate objective is to pinpoint any barriers that might be hindering your site visitors from becoming customers, and to furnish you with practical, implementable strategies to surmount these obstacles.
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How often should I consider using CRO audit services?
The regularity of a CRO audit for your e-commerce platform can be influenced by several elements such as the scale of your online store, the intricacy of your customer journey, the amount of your site visitors, and the ever-changing landscape of your sector. Generally, it is advisable to carry out an exhaustive CRO audit at least annually. However, if your platform is experiencing significant modifications, introducing new offerings, or witnessing an unexpected decline in sales conversions, more frequent audits may be warranted.
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Can CRO audit services help my business even if I have a small website and limited traffic?
Indeed! CRO audit services are not exclusively beneficial to large-scale enterprises with massive traffic. They can unearth critical data for e-commerce businesses, regardless of their size. Even if your online store is modest in size and doesn’t attract a high volume of visitors, a CRO audit can illuminate how users engage with your platform, pinpoint potential obstacles to conversion, and guarantee that every visitor’s interaction is meaningful. Bear in mind, the goal isn’t solely about amassing a large number of visitors, but about attracting high-quality traffic and converting it efficiently.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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