+17%
conversion rate
We Have Driven Impact At
Unlock Your Digital Potential
Struggling to navigate the complex world of programmatic advertising?
With relentless ad platform updates and sophisticated algorithms, understanding how to leverage technology for programmatic campaigns can truly be daunting. In an ocean of data and digitization, the art of optimizing programmatic strategies seems ever elusive, leaving businesses like yours craving clarity and results.
It’s time to embrace a robust solution that aligns cutting-edge technology with your brand’s unique goals. A technological approach that’s both nimble and calculated can transform your digital advertising efforts.
Trust our technology programmatic agency as your compass. Guiding you through the programmatic landscape with seasoned expertise, we deliver personalized, results-driven campaigns that resonate with your audience and elevate your brand. Our services are designed to demystify the complexities and our consulting prowess ensures tailored solutions for your needs.
Programmatic Mastery Awaits
As a leading technology programmatic agency, we excel in navigating the intricate web of programmatic advertising. We harness the power of advanced technology to fine-tune your digital strategy, ensuring your ads hit the mark every time.
Our approach is holistic and data-informed, blending competitive analysis, audience insights, and real-time optimization to achieve unmatched efficiency and impact. Our services are comprehensive, and our consulting approach ensures that each strategy is crafted to be tailored, agile, and scalable with your growth and evolves with the digital landscape.
We don’t just set and forget. We iterate and enhance, employing continuous learning algorithms that adapt to trends and audience behaviors. This is programmatic advertising synthesized with human ingenuity, backed by our agency’s commitment to excellence.
- Real-time bidding optimization services
- Advanced audience targeting
- Data analytics and reporting
- Cross-channel campaign management
- Creative dynamic ad optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly is a technology programmatic agency?
A technology programmatic agency specializes in using sophisticated algorithms and software to purchase advertising space in real-time. This method allows for precise targeting and optimization of ad campaigns, ensuring your message reaches the right audience at the right time. Think of it as having a digital maestro, conducting an orchestra of ads to play the perfect harmony for your brand’s performance.
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How can a technology programmatic agency improve my advertising ROI?
By leveraging data analytics and machine learning, a technology programmatic agency can fine-tune your advertising campaigns to achieve higher engagement rates. This targeted approach minimizes waste, maximizes impact, and ultimately boosts your return on investment. We’re all about getting you the most bang for your buck, ensuring every ad dollar works as hard as you do.
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What kind of targeting can I expect from programmatic advertising?
Expect nothing less than laser-focused precision. Programmatic advertising allows for targeting based on demographics, interests, behaviors, location, and even real-time intent. Whether you want to reach tech enthusiasts in the morning or night-owl gamers, the technology ensures your ads are seen by individuals who are most likely to engage with your brand. It’s about connecting with your audience in the moments that truly matter.
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Is programmatic advertising suitable for all types of businesses?
Absolutely! Whether you’re a small startup or a multinational corporation, programmatic advertising scales to fit your needs. It’s a versatile tool that adapts to any business goal, be it brand awareness, lead generation, or e-commerce sales. We tailor our approach to align seamlessly with your business objectives, propelling your brand to new heights with the power of tech-enabled advertising.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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