+17%
conversion rate
We Have Driven Impact At
Unlocking Conversion Potential
Feeling like your marketing efforts are a swing and a miss when it comes to conversions?
It’s a common plight: traffic flows in, yet the numbers don’t add up where it truly counts – the conversion rates. This discrepancy creates a chasm between prospective leads and actual sales, a gap that not only diminishes revenue potential but can cast doubt on the effectiveness of your entire digital strategy.
The key is a tailored approach to conversion rate optimization (CRO) designed to turn that traffic into a treasure trove of engaged customers. It’s about understanding user behavior, refining landing pages, and crafting a data-driven strategy that resonates with your audience.
At Single Grain, we specialize in bridging this gap. Our conversion rate optimization firm is adept at diagnosing conversion conundrums and implementing solutions that transform browsers into buyers, elevating your bottom line.
Expert CRO with Single Grain
Single Grain is more than just a conversion rate optimization firm; we’re your strategic partner in harnessing the untapped potential of your website. We start by delving into the data, deciphering user interactions, and behaviors to paint a detailed picture of where and why your conversion funnel may leak.
Then, we get to work optimizing. Through A/B testing, we fine-tune your web elements and user experience to clear away any friction. Our iterative, evidence-based approach doesn’t just guess at solutions; it scientifically identifies what works.
Finally, we look to the future, ensuring ongoing optimization backed by solid analytics. It’s a quest not just for more conversions, but better conversions – those that bring valuable customers engaged and ready to act.
- A/B and multivariate testing
- Conversion-focused web design and UX
- Landing page optimization
- Analytical insights and reporting
- User behavior analysis
- Heatmaps and conversion funnel assessments
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic growth from 1.2M to 6.3M visits, citing international pages and programmatic content as key strategies. They also talk about chat GPT's role in conversions and its minor contribution to revenue, stressing the importance of internationalization. The conversation shifts to AI's impact across sectors, including cost-saving examples like Klarna's AI chatbot and potential in customer acquisition. The transformative potential of AI and shifts in spending from labor to ad dollars or acquisitions, with a focus on AI efficiency in M&As, are highlighted.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a conversion rate optimization firm do?
Think of us as your digital tuning experts. We meticulously analyze your website’s performance, identifying any hiccups or bottlenecks that might be throwing off your visitors. Our mission? To enhance the user journey, making every click a step closer to conversion. By testing, tweaking, and refining your site’s elements, we aim to boost the percentage of visitors who take the action you desire—whether that’s making a purchase, signing up for a newsletter, or filling out a contact form.
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How can a conversion rate optimization firm impact my business growth?
Imagine having a salesperson who never sleeps, tirelessly working to convert leads into customers—that’s what a finely tuned website can be. A conversion rate optimization firm like ours dives deep into your site’s analytics, unlocking the secrets of what’s stopping visitors from converting. We’re talking about turning those ‘just browsing’ individuals into ‘take my money’ customers. The result? A significant uptick in revenue without pouring more money into driving traffic. It’s all about getting more bang for your digital buck!
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What is the process of working with a conversion rate optimization firm?
We start by getting to know your business, your goals, and your users. It’s like a first date, but with more data crunching and less small talk. Then, armed with insights, we’ll map out a strategy tailored just for you. Our team will implement A/B tests, user experience tweaks, and content adjustments—all while keeping you in the loop with clear, transparent communication. It’s a collaborative journey where your results are the destination.
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How long does it take to see results from conversion rate optimization efforts?
The beauty of conversion rate optimization is that it’s not a ‘set and forget’ kind of deal. Results can start to show as soon as we implement changes, but it’s an ongoing process of refinement and improvement. Typically, you’ll notice initial improvements within weeks, but the real magic happens when we collect enough data to make informed, impactful decisions. So buckle up, because we’re in it for the long haul, constantly pushing that conversion needle higher!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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