+10%
ROAS
We Have Driven Impact At
Struggling to Elevate Your Business?
Are you finding it difficult to attract students to your educational institution? Are your outreach efforts not yielding the desired results?
This unfortunate situation is not uncommon. Many educational institutions face challenges in implementing effective marketing strategies that attract and retain students. This problem can stem from various factors such as poor targeting, ineffective messaging, or an incoherent outreach strategy. The resulting impact? Missed enrolments, wasted resources and a stagnant institution.
But there’s good news. All these issues can be overcome. And that’s where a top-tier marketing agency specializing in the education sector comes into play.
At Single Grain, we specialize in transforming marketing challenges into success stories. Drawing upon our wealth of experience and deep understanding of the education industry, there’s no puzzle we can’t solve, no challenge we can’t surmount. Let us help your institution reach its full potential.
Single Grain: Mastery in Marketing
We understand that your educational institution is unique, with its own set of challenges and opportunities. That’s why we at Single Grain, a marketing agency specializing in the education sector, develop tailored strategies that meet your specific needs and the demands of the ever-evolving educational landscape. Our team of marketing analysts will delve deep into your institution, understanding your aspirations, analyzing your market, and positioning you for optimal success.
With Single Grain, you’re not just hiring a marketing agency; you’re gaining a strategic partner who’s committed to delivering results. We combine innovative ideas with data-driven insights to create effective marketing strategies that accelerate student enrollment and engagement. We thrive on seeing our clients succeed and will work relentlessly to ensure your marketing investments yield favorable returns.
We know the education sector, and we navigate it well. Dominate your market with Single Grain’s comprehensive marketing offerings, guaranteed to provide a competitive edge:
- Business analysis and market research
- Brand and content strategy
- Digital campaign creation and management
- Social media marketing
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
Let us help you connect with prospective students, engage with your community, and elevate your institution’s reputation. Together, we can shape the future of education.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, and acquisitions. They analyze influencers' financial motivations, disparities in platform earnings, and marketing strategies across different revenue levels. Insights into content creators' popularity and influencers' priorities are shared, offering a broad view of the marketing industry dynamics.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your marketing agency stand out from others?
As a marketing agency specializing in the education sector, we bring a unique perspective to the table. Our team is well-versed in both traditional and digital marketing methodologies, having collaborated with a wide spectrum of clients, from emerging educational startups to well-established institutions. We reject the notion of a ‘universal solution’, instead, we leverage our profound experience and the most recent advancements in marketing to design strategies that align with your institution’s ethos and connect with your target audience. Our strategic location at the epicenter of the digital marketing world enables us to stay abreast of evolving trends, thereby developing forward-thinking campaigns that deliver measurable outcomes.
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How does digital marketing provided by your agency differ from traditional marketing methods?
Traditional educational outreach methods often cast a wide net, aiming to raise awareness or attract potential students. However, our approach to educational digital marketing is precision-oriented. We leverage data-driven insights to engage specific student demographics, resulting in a higher enrollment rate. The objective of our digital marketing strategy is to establish a clear connection between your investment and measurable outcomes, be it increased website visits, student inquiries, or actual enrollments.
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What are the most effective marketing channels your agency uses?
Selecting the right promotional avenues is primarily influenced by your educational offerings, intended demographic, and institutional objectives. Our team excels at pinpointing the platforms where your prospective students or parents are most engaged and receptive. This could span from social media outreach to search engine optimization, content-based promotion, email campaigns, or even collaborations with educational influencers. The approaches we craft are tailored to each educational institution, grounded in meticulous research and years of experience in the education sector.
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How much should I budget for a marketing campaign with your agency?
The financial plan for an educational marketing initiative can fluctuate significantly, influenced by elements like the scale of your institution, your promotional goals, and your accessible resources. We don’t advocate for a one-size-fits-all strategy when it comes to budgeting. Rather, we collaborate intimately with you to comprehend your aspirations and limitations, and then we craft a plan that will optimize your expenditure and yield measurable outcomes. For an in-depth, tailored consultation within the education sector, don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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