+17%
conversion rate
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you struggling to transform a significant portion of your website traffic into loyal customers, despite your efforts in San Diego? Have you invested resources into driving traffic to your website or landing page, only to be met with less than satisfactory conversion rates?
This situation can be incredibly disheartening and expensive – high traffic coupled with low conversions often translates into a considerable loss in potential revenue. So, how can this tide be turned? The answer lies in the power of conversion rate optimization (CRO).
A bespoke CRO strategy, designed with the unique needs of San Diego businesses in mind, can pinpoint the obstacles that deter visitors from converting and apply proven solutions to surmount them. Single Grain, renowned for its proficiency in CRO, boasts a history of creating high-converting websites and is ready to help you achieve the same success.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously scrutinizing your website’s performance and user behavior, right here from our San Diego base. We employ advanced tools to gather actionable insights, understanding why your visitors aren’t converting. Could it be an issue with site navigation? Or perhaps there are too many distractions? We get to the bottom of it.
Following this, Single Grain crafts a tailored CRO strategy for your business. We utilize A/B testing to experiment with various website elements, determining what enhances conversion rates. Might a different headline be more effective? Could a more streamlined checkout process boost sales? We answer these questions with data-driven insights.
Subsequently, Single Grain implements the winning elements across your website. Our goal: to design the most intuitive, engaging, and persuasive user experience that amplifies your conversions, all from the heart of San Diego.
Our conversion rate optimization service encompasses:
- Thorough conversion funnel analysis
- Comprehensive website UX audit
- Effective A/B and multivariate testing
- Insightful on-page surveys
- Strategic landing page optimization
- Reliable analytics setup and goal tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2M to 6.3M, highlighting international pages and programmatic content's roles. They touch on chat GPT pages' revenue impact, emphasizing internationalization's importance. The conversation shifts to AI's transformative potential across sectors, including AI chatbots like Klarna's boosting profits and aiding SMBs in customer acquisition. They speculate on AI’s impact on marketing, labor costs, and M&A opportunities, citing companies' shifts towards AI efficiencies.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
In the heart of San Diego, our squad of CRO maestros excels in the multifaceted world of online marketing. We firmly reject the notion of a universal solution, preferring instead to craft strategies that are as unique as your business, your audience, and your objectives. Our commitment to a data-centric methodology guarantees that every decision we make is grounded in solid figures, driving the highest possible conversion rates.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
In the vast digital marketing landscape, many strategies aim to boost traffic or enhance brand recognition. However, in the vibrant city of San Diego, Conversion Rate Optimization (CRO) takes center stage, honing in on transforming this traffic into a loyal customer base. CRO is the intricate blend of art and science, skillfully persuading your website’s visitors to engage, be it through purchasing a product, subscribing to a newsletter, or completing a contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
In the bustling digital landscape of San Diego, our conversion rate optimization service is designed to work harmoniously across all your online platforms. Whether it’s your primary website, targeted landing pages, email marketing initiatives, social media channels, or even mobile apps, our strategies are tailored to provide a cohesive user journey. We’re committed to ensuring each interaction point not only offers a smooth experience but also gently guides your visitors towards the actions you most desire.
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How much should I budget for Conversion Rate Optimization services?
Investing in conversion rate optimization services in San Diego can be a diverse financial endeavor, largely influenced by the breadth of your project, the intricacy of your online platform, and your unique objectives. We are committed to designing customized solutions that offer the most bang for your buck. Our primary objective is to boost your conversion rates and sales, ensuring a substantial return on your marketing investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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