+403%
traffic
We Have Driven Impact At
Unlock Aggressive Growth with B2C Marketing
Feeling overwhelmed by evolving user behaviors and market dynamics in your SaaS landscape?
The software-as-a-service market is rapidly changing and not keeping up can result in lost subscribers, dwindling market share, and stagnating growth. To outshine and outperform your competitors, a robust and responsive SaaS marketing strategy is critical.
The solution lies in innovative, data-driven marketing strategies that resonate with your target audience, driving meaningful engagements and conversions.
At Single Grain, we harness our rich experience in SaaS marketing to transform your challenges into opportunities for massive growth. Leveraging cutting-edge digital marketing technologies and tactics, we’re here to fuel sustainable growth for your software service.
Specialized B2C Marketing Solutions by Single Grain
First, we delve into your SaaS market landscape, understanding user behavior and competition to tailor a B2C marketing strategy that addresses your unique challenges and objectives. We harness data to steer our efforts, ensuring we precisely engage your software users.
Next, our creative narrators and digital maestros craft compelling campaigns that connect, resonate with, and convert your target software users. By blending creativity with analytics, we ensure each strategy triggers positive user actions that enhance your revenue stream.
Lastly, we continuously fine-tune your campaigns based on data-driven insights. We measure, adjust, and aim higher – to bring you not just fleeting success, but sustainable growth in the SaaS industry.
Single Grain’s B2C marketing services for SaaS include:
- Market and user behavior analysis
- Data-driven strategy development
- Creative campaign development
- Performance tracking and optimization
- Retention marketing strategies
- Customer value optimization
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of ad agencies, highlighting revenue milestones and the evolution of influencer earnings across platforms like YouTube and Twitch. They explore marketing strategies for companies at various revenue levels and delve into the factors behind the popularity of creators like MrBeast, offering insights into the advertising industry.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What makes your approach to B2C marketing unique?
We are firm believers that every SaaS company has a unique narrative to share, and our purpose is to assist you in articulating it effectively. We steer clear of generic, one-size-fits-all approaches. Instead, we design custom marketing strategies that align with your company’s distinct objectives and requirements. Our team stays abreast of the latest market shifts and user behavior patterns, enabling us to devise plans that truly engage your end-users. Our experience spans across diverse sectors, providing us with a comprehensive understanding of what succeeds and what falls short in the realm of B2C marketing for software as a service.
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How does a B2C marketing agency differentiate its strategies from a B2B marketing agency?
While both enterprise and consumer-oriented marketing strategies strive to captivate audiences and stimulate revenue, the methodologies and tactics can vary greatly. Marketing for SaaS, a B2C-oriented sector, leans more towards establishing an emotional bond, while enterprise marketing often hinges on rationality and advantages. As a SaaS-focused agency, we comprehend the necessity to craft personalized, emotionally charged, and captivating campaigns that resonate with individual users. Our primary goal is to foster brand allegiance and cultivate a community around your software solution.
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What are the most effective B2C marketing channels?
When it comes to B2C marketing within the SaaS industry, the most impactful channels can differ depending on your unique audience. Nevertheless, social media networks like Facebook, Instagram, and YouTube often prove to be beneficial due to their extensive user base and sophisticated audience targeting features. Other potent strategies include email outreach, content promotion, and digital advertising. Our team is committed to collaborating with you to pinpoint the most suitable channels for your specific audience, and to devise a plan that optimizes your visibility and interaction on these platforms.
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How much should I budget for B2C marketing?
The financial allocation for SaaS B2C marketing can fluctuate widely, contingent on your enterprise’s scale, your aspirations, and the promotional avenues you opt to leverage. It’s crucial to bear in mind that marketing is a capital commitment, and a proficiently implemented strategy can generate substantial returns on investment. We’re committed to collaborating with you to devise an all-encompassing marketing blueprint that harmonizes with your financial plan and propels you towards your business milestones. Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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