-41.37%
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Unlock Hidden PPC Potential with a Comprehensive Audit
Feeling like your PPC campaigns might be missing the mark?
It’s a common scenario: you’re investing in pay-per-click advertising, expecting a surge in conversion rates, only to be met with underwhelming performance. It’s frustrating and costly. Budgets are drained with little to show for it, and even the most meticulous keywords and ad copy don’t seem to cut through the digital noise.
What you need is a thorough PPC audit from a seasoned PPC audit agency—a deep dive into your accounts to identify inefficiencies, overspend, and untapped opportunities. A way to refine and revitalize your PPC efforts with expert services and consulting.
Single Grain specializes in transforming your PPC woes into wins. Our systematic approach to PPC audits pinpoints exactly where your strategy needs recalibration, ensuring no dollar is wasted and every click takes you closer to your goals. Our services are designed to provide you with the insights and consulting necessary to excel.
Optimize with Precision: PPC Audit Services and Consulting
Single Grain approaches your PPC campaign with a laser-focused methodology, uncovering layers of data that others might miss. Our first step is a comprehensive evaluation of your account structure and keyword efficiency, looking for patterns others overlook.
Following this, we dive into the nitty-gritty of click-through rates, quality scores, and conversion paths. We don’t just deliver insights; we craft a roadmap for ongoing optimization that adapts to ever-evolving digital landscapes with our PPC audit agency’s consulting expertise.
When it comes to action, expect meticulous adjustments that align with your business objectives. Our goal? To enhance your PPC campaigns for maximum ROI, turning your advertising spend into an investment, not just an expense. Our agency’s services are tailored to ensure continuous improvement and success.
- Strategic PPC audit and analysis services
- A/B testing for ads and landing pages
- Bid optimization strategy
- Conversion tracking and ROI measurement
- Competitor benchmarking
- Advanced data segmentation
- Continuous campaign refinement through our consulting
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a PPC audit agency do?
Think of a PPC audit as your campaign’s comprehensive health check-up, performed by seasoned experts. A PPC audit agency dives deep into your pay-per-click efforts, dissecting every aspect from keyword relevance to ad copy effectiveness, and from bidding strategies to conversion tracking. The goal? To uncover hidden inefficiencies, highlight strengths, and provide actionable insights that refine your campaigns for peak performance and ROI. It’s like having a magnifying glass that reveals opportunities for optimization you might have missed.
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How often should I have a PPC audit done for my campaigns?
The digital landscape is ever-changing, and so should your PPC strategy. Regular audits keep you ahead of the curve. We generally recommend a thorough audit at least quarterly. However, if you’re ramping up spending, experiencing a dip in performance, or undergoing a significant business change, an audit should be conducted ASAP. This ensures your campaigns remain aligned with your business goals and the dynamic online advertising environment.
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Can a PPC audit agency help if my ads are underperforming?
Absolutely! Underperformance is a cry for help in the PPC world, and that’s where we step in. A PPC audit agency can pinpoint why your ads aren’t hitting the mark, whether it’s due to ad fatigue, poor keyword targeting, or ineffective landing pages. We don’t just identify the pain points; we prescribe the remedies. With our audit, you’ll get a roadmap to transform underwhelming ads into high-performing assets that captivate and convert.
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Will a PPC audit disrupt my ongoing campaigns?
Not at all. Our audits are like the stealth mode of campaign optimization – thorough yet non-intrusive. We analyze current campaign data without pausing or disrupting your active ads. Think of us as the behind-the-scenes crew, fine-tuning the mechanics while the show goes on. Post-audit, you’ll be equipped with insights and recommendations that can be implemented to enhance future campaign results without missing a beat in your current marketing rhythm.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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