“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximizing Your Brand's Reach with Influencer Marketing
Have you been questioning the effectiveness of your influencer marketing efforts in the hospitality industry? More followers, yet lower than expected guest bookings, perhaps?
With the rapid boom in the digital world, influencer marketing has become a jumbled space. Algorithms are ever-changing, fake followers are rampant, and tracking return on investment is complex. Yet, despite these challenges, influencer marketing continues to be an incredibly effective tool when done correctly, especially in the hotel industry.
The first step towards success lies in choosing the right approach. In order to achieve a high return, targeted influencer marketing is vital. That’s where Single Grain steps in.
We take into account your hotel’s unique charm and marketing goals to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance. With Single Grain, your messaging is sure to hit the mark, and your return on investment can dramatically improve, leading to increased guest bookings and a thriving hotel business.
High ROI Influencer Marketing by Single Grain
At Single Grain, we harness the power of data and cutting-edge technologies to ensure your hotel reaps the full benefits of our influencer marketing campaigns. By meticulously selecting influencers, we ensure your hotel brand is represented by credible personalities who resonate with your target audience of travelers and vacationers.
Our strategy doesn’t just stop at selection. We apply proven methodologies to craft winning tactics that drive significant growth in bookings and guest loyalty. Our attention to detail ensures each aspect of the campaign aligns with your hotel’s unique voice and is optimized for maximum guest engagement.
With Single Grain’s expertise, your hotel gains exposure to a larger and more targeted audience of potential guests. The result? Increased brand awareness, stronger guest loyalty, and boosted reservation rates.
To ensure your success, Single Grain’s Influencer Marketing services for the hotel industry include:
- Influencer Discovery and Vetting
- Campaign Creation and Management
- Strategy Development
- ROI Tracking
- Content Collaboration
- Audience Analysis
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Influencer Causes 80% Stock Drop of a $5.7B Company
Neil and Eric discuss influencer marketing's impact on stocks, citing Oprah's effect on Weight Watchers and Marques Brownlee's review impacting Fisker. They explore Vice media's bankruptcy, stressing the need for adaptability in media. They highlight using private data and AI for trend identification, and Semrush's SEO strategy for business success.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets your influencer marketing services apart from others?
Our influencer marketing solutions, tailored specifically for the hotel industry, fuse artistic ingenuity with data-informed strategies. Beyond just pinpointing the perfect influencers to represent your hospitality brand, we meticulously orchestrate campaigns that harmonize with your brand’s philosophy and desired guest demographic. Our team remains vigilant about the latest trends in influencer marketing, ensuring your strategy is always contemporary and pertinent. We merge inventive tactics with meticulous analytics to execute campaigns that genuinely connect with your audience and inspire bookings.
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How does influencer marketing differ from traditional advertising?
Conventional hospitality promotions often cast a wide net, attempting to engage a vast consumer base. However, influencer marketing services offer a more refined strategy. By partnering with influencers who have cultivated a deep rapport with their followers, hotels can connect with distinct guest demographics in a more genuine, credible manner. This approach often results in elevated engagement levels, as endorsements from esteemed influencers can be more compelling than traditional hotel advertisements.
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Which social platforms work best for influencer marketing?
The most suitable platform for your hotel’s influencer marketing services hinges on your brand’s unique identity, the experiences you offer, and the demographic you aim to reach. Instagram, with its visually appealing interface and high user interaction, is often a favored choice. However, platforms like YouTube, TikTok, and even LinkedIn can be equally effective, contingent on your specific objectives. Our team is committed to pinpointing the optimal platform for your hotel’s influencer marketing campaign, utilizing data-driven insights to guarantee extensive exposure and engagement.
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How much should I budget for influencer marketing services?
The ideal financial plan for leveraging influencer marketing services in the hotel industry is not a one-size-fits-all solution. It’s contingent on your specific objectives, the scale of your hotel business, and the influencers you’re considering for collaboration. We craft bespoke strategies, recommending budgetary considerations that guarantee impactful visibility and interaction with your desired guest demographic. Regardless of whether you’re a boutique hotel just opening its doors or a well-established hotel chain, our aim is to deliver influencer marketing strategies that yield a significant return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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