“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximizing Your Brand's Reach with Influencer Marketing
Have you been questioning the effectiveness of your influencer marketing efforts in the travel industry? More followers, yet lower than expected engagement volume, perhaps?
With the rapid boom in the digital world, influencer marketing in the travel sector has become a jumbled space. Algorithms are ever-changing, fake followers are rampant, and tracking return on investment is complex. Yet, despite these challenges, influencer marketing continues to be an incredibly effective tool when done correctly, especially when it comes to inspiring wanderlust.
The first step towards success lies in choosing the right approach. In order to achieve a high return, targeted influencer marketing is vital. That’s where Single Grain steps in.
We take into account your brand identity and marketing goals to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance. With Single Grain, your messaging is sure to hit the mark, and your return on investment can dramatically improve. We ensure your brand resonates with the right audience, inspiring them to pack their bags and embark on their next adventure with you.
High ROI Influencer Marketing by Single Grain
At Single Grain, we harness the power of data and cutting-edge technologies to ensure your travel brand reaps the full benefits of our influencer marketing services. By meticulously selecting travel influencers, we ensure your brand is represented by credible personalities who truly connect with your target audience of globetrotters and adventure seekers.
Our strategy doesn’t just stop at selection. We apply proven methodologies to craft winning tactics that drive significant growth in the travel industry. Our keen eye for detail ensures each aspect of the campaign aligns with your brand voice and is optimized for maximum engagement among travel enthusiasts.
With Single Grain’s expertise, your travel brand gains exposure to a larger and more targeted audience of travelers. The result? Increased brand awareness among the travel community, stronger brand loyalty from frequent travelers, and boosted conversion rates for your travel packages and services.
To ensure your success in the travel industry, Single Grain’s Influencer Marketing services include:
- Influencer Discovery and Vetting
- Campaign Creation and Management
- Strategy Development
- ROI Tracking
- Content Collaboration
- Audience Analysis
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Influencer Causes 80% Stock Drop of a $5.7B Company
Neil and Eric discuss influencer marketing's impact on stocks, citing Oprah's effect on Weight Watchers and Marques Brownlee on Fisker. They address Vice's bankruptcy, emphasizing media challenges and the need for adaptability. Strategies like using private data for trend spotting and updating content for SEO are explored, alongside Semrush's SEO successes. The conversation underscores the importance of innovation in marketing and business success.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What sets your influencer marketing services apart from others?
Our travel-focused influencer marketing services fuse artistic ingenuity with a strategic approach grounded in data. We don’t just connect you with the perfect influencers for your travel brand, we also meticulously craft campaigns that harmonize with your brand’s unique narrative and intended audience. Our team is constantly navigating the evolving landscape of influencer marketing in the travel industry, ensuring your strategy remains current and impactful. By merging inventive tactics with meticulous analytics, we deliver campaigns that genuinely connect with audiences and inspire them to embark on their next journey.
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How does influencer marketing differ from traditional advertising?
Classic promotional strategies in the travel industry often cast a wide net, aiming to attract a diverse range of potential tourists. However, influencer marketing services provide a more focused alternative. By partnering with travel influencers who have cultivated a deep rapport with their followers, travel companies can connect with specific demographics in a more genuine, relatable manner. This approach often results in increased interaction rates, as suggestions from respected travel influencers tend to resonate more with potential tourists than conventional advertisements.
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Which social platforms work best for influencer marketing?
The optimal platform hinges on your travel brand, offerings, and intended market. While Instagram is a favorite due to its visually appealing format and high user interaction, other platforms like YouTube, TikTok, and even LinkedIn can be equally effective, contingent on your objectives. Our team will assist in pinpointing the most suitable platform for your influencer marketing campaign within the travel industry, utilizing data-driven strategies and insights to guarantee extensive reach and engagement.
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How much should I budget for influencer marketing services?
The ideal financial plan for influencer marketing in the travel sector fluctuates based on your objectives, the scale of your business, and the travel influencers you aim to collaborate with. We deliver customised strategies, proposing budget distributions that guarantee impactful visibility and interaction with your desired audience. Regardless if you’re a budding travel agency or a well-known travel brand, we are committed to offering influencer marketing services that yield a significant return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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