“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximizing Your Brand's Reach with Influencer Marketing
Are you in San Francisco and finding your influencer marketing efforts not hitting the mark? Seeing an increase in followers but not the engagement you anticipated?
In the fast-paced digital landscape of the Bay Area, influencer marketing can often feel like a maze. With ever-evolving algorithms, the prevalence of fake followers, and the complexity of tracking return on investment, it’s easy to feel overwhelmed. However, when executed correctly, influencer marketing remains a powerful tool in your marketing arsenal.
The key to unlocking its potential lies in adopting a targeted approach. To truly reap the benefits of influencer marketing, a strategy tailored to your unique brand and goals is essential. That’s where Single Grain comes into play.
From our base in San Francisco, we take into account your brand identity and marketing objectives to craft an influencer marketing strategy that’s custom-made for you. We alleviate the stress of vetting and negotiating with influencers, and we meticulously track the performance of each campaign. With Single Grain, your messaging will resonate with your audience, and you’ll see a significant improvement in your return on investment.
High ROI Influencer Marketing by Single Grain
At Single Grain, San Francisco, we harness the power of data and cutting-edge technologies to maximize the impact of your influencer marketing campaigns. We meticulously select influencers, ensuring your brand is championed by credible figures who truly connect with your target demographic.
Our strategic approach extends beyond mere selection. We employ proven methodologies to craft successful strategies that drive significant growth. Our meticulous attention to detail guarantees that every facet of the campaign is in harmony with your brand’s voice and is fine-tuned for optimal engagement.
With the expertise of Single Grain’s San Francisco team, your brand can reach a broader and more precisely targeted audience. The outcome? Amplified brand visibility, fortified brand loyalty, and enhanced conversion rates.
To guarantee your triumph, Single Grain’s Influencer Marketing services encompass:
- Discovery and Thorough Vetting of Influencers
- End-to-End Campaign Creation and Management
- Strategic Development
- ROI Monitoring
- Collaborative Content Creation
- Detailed Audience Analysis
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Influencer Causes 80% Stock Drop of a $5.7B Company
Neil and Eric explore influencer marketing's impact on stock prices, citing Oprah's effect on Weight Watchers and Marques Brownlee's review affecting Fisker. They discuss Vice media's bankruptcy, emphasizing the need for media companies to adapt and innovate. Neil talks about leveraging private data and AI for trend spotting and updating content for better SEO. Eric shares Semrush's SEO strategy for ranking across diverse keywords. The conversation underlines innovation and adaptability as keys to marketing success.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What sets your influencer marketing services apart from others?
In the heart of San Francisco, our influencer marketing services are a fusion of imaginative flair and strategic insights. We don’t just connect you with suitable influencers for your brand; we also craft comprehensive campaigns that mirror your brand’s core values and speak directly to your target demographic. Our team keeps a keen eye on the pulse of influencer marketing shifts, guaranteeing your strategy remains current and impactful. By marrying inventive tactics with meticulous analytics, we ensure your campaigns strike a chord and drive conversions.
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How does influencer marketing differ from traditional advertising?
Unlike conventional advertising that casts a wide net with the aim of attracting a vast consumer base, influencer marketing takes a more precise route. This method involves teaming up with influencers who have cultivated a deep bond with their followers, enabling brands to connect with specific demographics in a more genuine and organic manner. This approach is particularly effective in the vibrant, tech-savvy environment of San Francisco. The result? A surge in engagement rates, as endorsements from respected influencers often carry more weight than traditional advertisements, resonating deeply with the audience.
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Which social platforms work best for influencer marketing?
Choosing the perfect platform for your influencer marketing campaign is a decision that hinges on your brand, the product you’re promoting, and the audience you’re trying to reach. Instagram, with its visually appealing interface and high user interaction, often comes to mind. However, platforms like YouTube, TikTok, and even LinkedIn can also serve as powerful tools, depending on your specific objectives. Our San Francisco-based team is committed to helping you pinpoint the most effective platform for your campaign. We utilize data-driven insights to guarantee the broadest possible reach and engagement, ensuring your campaign resonates with your target audience.
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How much should I budget for influencer marketing services?
When it comes to determining the ideal budget for influencer marketing services, factors such as your objectives, the scale of your San Francisco-based enterprise, and the influencers you aspire to collaborate with, all come into play. We craft bespoke proposals, recommending budget distributions that guarantee impactful connections and interactions with your desired demographic. Regardless of whether you’re a budding startup or a well-established brand in the Golden Gate City, our aim is to deliver influencer marketing strategies that yield a significant return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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