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We Have Driven Impact At
Revolutionize Your Approach to Content with AI
Are you struggling to create compelling, engaging copy that drives conversions and boosts user engagement?
Artificial Intelligence (AI) is gradually changing the face of copywriting by enabling personalized, on-brand content at scale. Nevertheless, it can be challenging to understand how to leverage this innovative tech without expert guidance. That’s where Single Grain comes into play.
As an AI copywriting agency, Single Grain firmly believes in innovation, particularly when it empowers us to create unmatched content that helps our clients grow. Our agency possesses the expertise to utilize AI in copywriting to deliver proficient, efficient, and scalable results.
Experience Innovation with Single Grain's AI Copywriting
At Single Grain, our AI-driven approach to copywriting distinguishes us in the marketing landscape. First, our emphasis on AI allows us to optimize your content’s performance across numerous creative aspects, leading to better engagement, higher conversion rates, and ultimately, increased revenue.
Next, as a leading AI copywriting agency, we understand the intricacies of AI. We ensure to align AI practices with your brand tone, language, and style, maintaining the human touch while improving efficiency. Lastly, our AI copywriting proficiencies offer scalable solutions, ensuring your business can grow without compromise on content quality.
Our bouquet of AI-driven content services includes:
- AI-optimized web page copywriting
- Automatic A/B testing for conversions
- AI-based social media content development
- SEO content creation driven by AI algorithms
- AI-guided email campaign crafting
- Scalable blog and article creation
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu discuss the importance of creativity in advertising, finding that human-generated creatives outperform AI counterparts 68.3% of the time. However, AI can enhance successful human creatives, suggesting a collaborative approach is best. They highlight human creativity's role in customer engagement, the shift towards customer retention, and the limitations of AI in creative processes. Case studies include Agora's analysis and Microsoft's retention strategies. They conclude emphasizing creativity's crucial role in marketing and the need for businesses to adapt to trends and channels for effective audience reach.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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How does an AI copywriting agency differ from a traditional copywriting agency?
While both traditional and AI copywriting agencies aim to create engaging content, the process and delivery differ significantly. An AI copywriting agency leverages artificial intelligence to create content, which leads to faster turnaround times, greater consistency, and the ability to produce large volumes of content. However, the human touch in creativity and understanding nuanced contexts is always involved to ensure top-notch results.
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Can an AI copywriting agency truly understand my brand's voice and maintain it across content?
Absolutely! AI copywriting agencies use advanced machine learning algorithms to analyze your brand’s existing content and understand its unique voice and style. This data is then used to generate new content that stays true to your brand’s identity. Human copywriters then refine this content to ensure it aligns with your brand guidelines and resonates with your target audience.
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How cost-effective is it to hire an AI copywriting agency?
The cost-effectiveness of an AI copywriting agency is one of its most appealing attributes. Due to the speed and efficiency of AI, these agencies can produce a large volume of high-quality content in a fraction of the time it would take a traditional agency. This efficiency translates into cost savings for you, making it a highly economical choice, especially for businesses in need of substantial content.
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Can an AI copywriting agency cater to my specific industry or niche?
Yes, an AI copywriting agency can cater to virtually any industry or niche. The AI’s learning algorithms analyze a vast amount of data and content specific to your industry to understand its language, trends, and key topics. This allows the agency to create industry-specific content that’s both accurate and engaging. However, your input and feedback are crucial in fine-tuning the AI’s understanding of your industry’s nuances.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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