+17%
conversion rate
We Have Driven Impact At
Transforming Visions into Successful Brands
Feeling stuck with a luxury brand that fails to captivate your discerning clientele?
Many luxury businesses grapple with the challenge of crafting a brand persona that’s both impactful and authentic, especially in the digital era. Misalignment of brand communication often results in missed opportunities and lackluster engagement rates with high-end consumers.
Strategizing the right brand identity for a luxury brand requires an intuitive understanding of your business’ goals, values, and the unique needs of your affluent audience. It necessitates weaving a narrative that seamlessly integrates your premium services and offerings into a cohesive and compelling story.
This is where Single Grain, a leading brand strategist agency, steps in. Our strategic brand management approach is tailored to meet your unique business needs, positioning your luxury brand for success in a competitive marketplace.
Single Grain: Brand Strategy Masters
At Single Grain, our brand strategists are not just experts in their field, they are connoisseurs of luxury. They understand the nuances and subtleties that define the luxury market, and they use this knowledge to align your brand identity with your business objectives. Our team leverages a data-centric approach, fine-tuning each element of your brand strategy to amplify reach and visibility within the luxury sector.
We are passionate about creating authentic, game-changing luxury brands. Through diligent research and bespoke solutions, we ensure your brand voice resonates profoundly with your discerning audience. This results in stronger customer relationships and boosted business returns in the luxury market.
As your trusted luxury brand strategy agency, Single Grain is dedicated to transforming your vision into a compelling brand that stands apart in the digital landscape. We understand the challenges of positioning a brand in the luxury market, and we’re here to guide you through it.
Our key offerings include:
- Market research and analysis tailored to the luxury sector
- In-depth competitor study within the luxury market
- Branding strategy development for luxury brands
- Brand positioning and messaging for a discerning audience
- Visual identity creation that exudes luxury
- Brand activation and launch strategy in the luxury market
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, influencer motivations, disparities in platform earnings, and marketing strategies at various revenue levels. They delve into why creators like MrBeast succeed and what influencers value, providing insights into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your brand strategist agency apart from others?
Our agency excels in the realm of luxury brand strategy, thanks to our comprehensive perspective. Rather than focusing solely on isolated aspects of your luxury brand, we embrace a panoramic view. Our team is a collective of experienced strategists who have honed their skills across a variety of sectors and can adapt their methodology to align with your distinct requirements. We also make it a priority to stay in tune with the ever-changing trends in the luxury market, ensuring your brand continues to resonate with discerning consumers and maintain its competitive edge.
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How does a brand strategist agency enhance a company's market position?
A brand strategist agency specializing in the luxury sector meticulously crafts your brand persona, crystallizes your exclusive value proposition, and harmonizes your narrative with the desires and expectations of your high-end clientele. This process not only amplifies your brand’s prestige but also fosters enduring patron loyalty and bolsters your standing in the luxury market. Our strategies are underpinned by robust data analytics, guaranteeing that our counsel is grounded not in conjecture, but in tangible insights, discernible trends, and time-tested approaches.
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What kind of businesses can benefit from a brand strategist agency?
Any entity, irrespective of its stature or sector, can reap the rewards of a brand strategist agency. Whether you’re a budding luxury brand striving to establish your unique identity, a mid-sized enterprise aiming to upscale, or a well-established luxury corporation seeking to sustain your market dominance, a brand strategist can be instrumental. Our agency has a wealth of experience partnering with brands at all stages, crafting bespoke strategies that address their distinct aspirations and hurdles.
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How much should I budget for a brand strategist agency?
The investment required for a luxury brand strategist agency can fluctuate significantly, influenced by factors such as the breadth of your initiative, the scale of your luxury enterprise, and your distinct aspirations. We pledge clarity in our fee structure and deliver tailored proposals that harmonize with your fiscal capacity and targets. Our objective is to provide a return on your investment that substantially surpasses the expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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