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We Have Driven Impact At
Finding Your Writing Voice in a Crowded Market
Are you struggling to cut through the noise and get your message out there?
- Your outstanding product or service isn’t resonating with your audience because your content lacks finesse.
- You’re pouring energy into your business, but feel like you’re simply adding to the cacophony in your industry.
- Content writing is time-consuming and you’re unsure if your efforts are planting seeds for future success.
- You feel like you’re spinning your wheels, creating content that doesn’t connect or convert.
Great content writing is the ticket to standing out in today’s noisy digital landscape. It is the key that unlocks enriching relationships with your audience and turns visitors into loyal customers.
Single Grain understands the magic of words and how to weave them into compelling narratives. Our team of top-flight content writers can infuse your digital content with the right tone, voice, and authenticity to captivate your audience.
Single Grain: Your Content-Specialist Ally
Let Single Grain shoulder the burden of content writing, so that you can focus on what you do best – running your business. We specialize in crafting engaging content that resonates with your target audience, sparks conversations, and encourages action.
Our seasoned content writers understand that the perfect blend of creativity, strategy and search-engine friendly methodologies can transform your content from ordinary to extraordinary. Whether it is blog posts, articles, web content or social media posts, we use storytelling techniques that engage and delight your audience.
Single Grain isn’t just any content writing agency. We’re a partner dedicated to your brand’s voice and vision. We’re committed to producing content that is tailored to your needs and speaks volumes to your audience.
In addition to content writing, our services include:
- Blog post creation
- Website content creation
- Social media content creation
- Search Engine Optimization (SEO)
- Email marketing content
- Ecommerce product descriptions
- And much more
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze social media content performance for 2024, focusing on high-engagement post types. They examine text content, user-generated content across Instagram, YouTube, TikTok, and the efficacy of short and long-form videos. They discuss AI CTAs, content upgrades for higher opt-in rates, SaaS product evolution in content marketing, and AI-generated landing pages. Neil introduces an AI content prompt. This episode, part of a series by marketing gurus Eric Siu and Neil Patel, offers tips and strategies for marketers, featuring concise videos for easy learning.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does a content writing agency differ from a typical copywriting service?
A content writing agency brings a holistic approach to content creation. Unlike a standard copywriting service, they focus on delivering value to the audience, aiming to engage, educate, and inspire action. This strategy helps build lasting relationships between your brand and your customers, fostering loyalty and encouraging conversions.
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How can a content writing agency amplify my brand’s visibility?
Content writing agencies are adept at creating compelling narratives around your brand, making your business more relatable and memorable. They use proven SEO strategies to increase your online visibility, strategically placing keywords to attract search engine attention. With an understanding of your target audience, they craft content that resonates, driving engagement and boosting your brand’s online presence.
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What types of content can a content writing agency provide?
The scope of a content writing agency is broad, encompassing a range of formats. They can create everything from blog posts, articles, and whitepapers to social media content, email newsletters, and website copy. The agency tailors the content to meet your specific business needs and objectives, and to engage your particular audience effectively.
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How can a content writing agency fit into my marketing budget?
A content writing agency can be a cost-effective part of your marketing strategy. They offer scalable services to suit various budgets, allowing you to get high-quality content without overstretching your finances. By outsourcing content creation, you can save on in-house resources and focus on other aspects of your business. Plus, the increased conversions and customer loyalty resulting from professional content creation can result in a high return on investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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Content Creation for Programmatic SEO Pages
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