+17%
conversion rate
We Have Driven Impact At
Paving the Way to Powerful Data Interpretation
Are you feeling overwhelmed by complex data and finding it difficult to draw meaningful conclusions from it?
It’s a common challenge businesses face. You gather massive amounts of data, but somehow, deriving valuable insights feels like an uphill battle. Making sense of raw data is not an easy task, and even small mistakes in interpretation can lead to inaccurate results and flawed conclusions.
The solution? Data storytelling. By weaving your data into compelling, easy-to-understand narratives, you can help everyone understand complex insights and drive strategic decisions.
That’s where Single Grain can help. With our advanced data storytelling skills, we demystify complex data and deliver actionable insights that propel your business forward.
Transforming Data into Actionable Stories
At Single Grain, we know how to turn confusing data into captivating stories. We use innovative visualization and narrative techniques to break down complex details into easily understandable formats.
Our expert team collaborates with you closely, fully understanding your business before we dive into your data. This way, we ensure that the storytelling aligns with your brand, your goals, and resonates with your audience.
Most importantly, our data storytelling doesn’t just aim to amuse or engage. It’s about delivering insights that help you make data-driven decisions with confidence.
Single Grain’s data storytelling services include:
- Data Interpretation and Analysis
- Visual Data Representation
- Narrative Data Reporting
- Data-Driven Strategy Consultation
- Data Modeling and Predictive Analytics
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Improving AI for Paid Ads
Neil and Eric examine a paper showing the flaws of ML algorithms in predicting ad campaign success, noting the gap between ML predictions and real results, and question the predictability of creative advertising. They discuss the need for uniqueness in ads and the ubiquity of advertising, suggesting businesses embrace marketing innovation. They also touch on 2023 media industry layoffs, particularly at BuzzFeed, attributing it to failure to adapt and the shift towards cheaper content, and explore the overall impact on the marketing world amidst economic downturns.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does a data storytelling agency differ from traditional data analysis firms?
A data storytelling agency goes beyond mere analysis. We don’t just crunch numbers; we turn them into compelling narratives that resonate with your audience. Our work ensures that data isn’t just understood, but it’s also felt, leading to impactful decisions. The emphasis is on the story behind the numbers, making your data more relatable, digestible, and actionable.
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What industries can benefit from a data storytelling agency?
Virtually all sectors can benefit from our services. From healthcare to finance, retail to tech, any industry dealing with data can utilize storytelling to better understand and communicate their data. Whether you’re seeking to influence decision-making, improve operations, or enhance customer engagement, we can craft a data narrative that suits your needs.
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How does a data storytelling agency help my brand?
We help your brand by transforming raw data into meaningful stories. This approach allows you to convey complex data in an engaging and easy-to-understand manner, leading to better business decisions and stronger connections with your audience. Additionally, data stories can position your brand as a thought leader in your industry, enhancing credibility and trust.
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What does the process with a data storytelling agency look like?
Our process begins with a deep understanding of your goals and the data at hand. We then analyze this data, identifying patterns and key insights. These insights are woven into a compelling narrative that aligns with your objectives. Throughout, we maintain open communication and feedback loops to ensure the story we tell is not only accurate but also impactful for your brand.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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