+193%
sign-ups
We Have Driven Impact At
Catalyzing Expansion for Your Crypto Start-up
Is your Crypto startup finding it challenging to gain traction in an oversaturated market?
The cryptocurrency industry is fiercely competitive, with numerous blockchain technologies vying for attention. It’s a tough task for a promising crypto startup like yours to differentiate, engage potential investors, and extract value from your innovative solutions. This struggle can sometimes dampen the spirits of even the most tenacious startups with groundbreaking concepts.
Fortunately, there’s a solution. You require a strategic marketing approach to convey your story compellingly, form meaningful connections with potential investors, and highlight your solution’s exceptional value.
At Single Grain, we’re ready to assist you in surmounting these obstacles. Our proficiency as a crypto marketing agency allows us to comprehend the intricacies of your sector and create tailored marketing strategies to reach your ideal investors and boost investor acquisition.
Maximizing Profits in Crypto SaaS with Single Grain
At Single Grain, we’ve fine-tuned our approach to meet the distinctive requirements of cryptocurrency businesses. We harness data-oriented marketing strategies to pinpoint your target market, create engaging narratives, and implement streamlined campaigns to amplify your crypto brand.
Our team of professionals is not only proficient in marketing, but they also comprehend the intricate dynamics of the crypto industry. We tailor strategies to resonate with your specific audience, empowering us to transform potential leads into dedicated customers effectively.
We exploit every opportunity that the digital world offers. From Bitcoin forums to Ethereum communities, social media to cryptocurrency blogs, we ensure your brand shines brightly across all pertinent platforms, guiding you towards your success journey.
Single Grain is devoted to delivering optimal marketing solutions, which include:
- Targeted crypto advertising campaigns
- Optimized Search Engine Marketing for crypto
- Crypto-focused social media campaigns
- SEO & content marketing for crypto
- Conversion rate optimization for crypto users
- Crypto UX & UI Design enhancement
- Cryptocurrency user behavior analysis
- Branding & market positioning within the crypto space
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future and challenges of marketing agencies. They explore agency value beyond media buying, the impact of automation, and the potential for agencies to have stakes in client businesses. Personal anecdotes highlight each expert's background and the evolution of their agencies and the podcasts. The conversation emphasizes the need for agencies to provide deeper analysis and focus on client success. The discussion concludes with insights into successful agency financial management.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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