+10%
ROAS
We Have Driven Impact At
Fostering Expansion for Your Small-Scale Online Education Platform
Is your online education platform finding it difficult to establish its presence in a saturated market?
The e-learning industry is fiercely competitive, with numerous platforms vying for attention. It’s tough for a small yet forward-thinking online education platform like yours to differentiate itself, attract learners, and drive value from your courses. This struggle can often deter even the most tenacious organizations with exceptional educational content.
Fortunately, there’s a solution. You need a strategic digital marketing plan to communicate your story compellingly, forge deep connections with your target learners, and showcase the superior value of your courses.
At Single Grain, we’re prepared to help you navigate these obstacles. Our experience as an online education digital marketing agency allows us to grasp the intricacies of your sector and devise tailored marketing strategies to reach your ideal learners and boost enrolments.
Boosting E-Learning Outcomes with Single Grain's Expertise in Online Education Platforms
At Single Grain, we’ve fine-tuned our approach to meet the distinct requirements of online education platforms. We utilize data-informed marketing strategies to pinpoint your target learners, develop engaging content, and implement efficient campaigns to boost your online presence.
Our team of specialists doesn’t just excel in marketing; they also grasp the intricate dynamics of online education platforms. We tailor strategies to connect with your specific learner demographic, making it possible to transform prospects into dedicated users effectively.
We exploit every opportunity that the digital realm offers. From Google to Amazon, Facebook to LinkedIn, and beyond; we ensure your educational platform shines brightly across all significant platforms, guiding you towards your success journey.
Single Grain is dedicated to delivering top-notch marketing solutions, which include:
- Targeted ad campaigns
- Enhanced Search Engine Marketing
- Social media campaigns that connect
- SEO & content marketing
- Conversion rate enhancement
- UX & UI Design refinement
- User behavior study
- Branding & market positioning
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing trends and agency futures. Covering topics from the importance of value beyond media buying to agency challenges and the evolution of the marketing landscape. The conversation explores personal stories, the shift towards deeper value services, the impact of automation, and the financial strategies for success. The episode emphasizes the need for agencies to adapt to changing dynamics and offer substantial value to thrive.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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