+10%
ROAS
We Have Driven Impact At
Accelerating Progress for Your Educational Software Venture
Is your educational institution finding it difficult to establish its presence in a saturated market?
The educational sector is fiercely competitive, with countless institutions vying for student attention. It can be daunting for a small yet progressive institution like yours to differentiate, attract students, and deliver value through its programs. This struggle can often dampen the spirits of even the most dedicated institutions with innovative curriculums.
Fortunately, there is a solution. You require a strategic marketing approach to effectively communicate your unique story, deeply engage with prospective students, and showcase the superior value of your educational offerings.
At Single Grain, we’re prepared to help you navigate these hurdles. Our expertise as an education-focused digital marketing agency allows us to comprehend the subtleties of your sector and craft tailored marketing strategies to reach your ideal students and boost enrolment.
Boosting Achievement in EdTech with Single Grain
At Single Grain, we’ve refined our approach to meet the distinctive requirements of educational institutions. We employ data-informed marketing strategies to pinpoint your target demographic, create engaging narratives, and implement efficient campaigns to enhance your institution’s profile.
Our team of professionals is not only proficient in the science of marketing, but they also comprehend the intricate dynamics of the education sector. We tailor strategies to connect with your specific audience, allowing us to convert prospects into dedicated students effectively.
We exploit every opportunity that the digital realm offers. From Google to Amazon, Facebook to LinkedIn, and beyond; we ensure your institution’s presence is vibrant and engaging across all pertinent platforms, guiding you on your journey to success.
Single Grain is dedicated to delivering superior marketing solutions, which encompass:
- Targeted educational advertising campaigns
- Optimized Search Engine Marketing for education
- Social media campaigns that connect with students
- SEO & content marketing for educational institutions
- Conversion rate optimization for student enrolment
- Education-specific UX & UI Design enhancement
- Student behavior analysis
- Branding & market positioning for educational institutions
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, evolving marketing landscapes, and the need for agencies to offer deep value beyond media buying. They share personal stories, agency growth insights, and tackle the challenges agencies face like the necessity for profound analysis and focusing on client success. Discussing changing agency values, automation's rise, and the potential of programmatic SEO and AI, they also consider agencies having stakes in client businesses and the complexities SMBs face with performance-based models. Kasim Aslam closes by sharing his experience selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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