+17%
conversion rate
We Have Driven Impact At
Boosting Sales for Your E-Commerce Startup
Is your E-Commerce business having difficulty distinguishing itself in a saturated market?
The digital retail environment is fiercely competitive, with countless online stores vying for customer attention. It’s tough for a small but inventive E-Commerce business like yours to differentiate, engage shoppers, and drive profits from your product range. This struggle can often dishearten even the most tenacious companies with exceptional products.
Fortunately, there is a solution. You require a strategic digital marketing approach to convey your brand story convincingly, build meaningful connections with potential customers, and showcase your product’s superior value.
At Single Grain, we have the tools to help you overcome these obstacles. Our expertise as an E-Commerce marketing agency allows us to comprehend the intricacies of your industry and develop tailored marketing strategies to reach your target customers and boost customer acquisition.
Achieving E-Commerce Excellence with Single Grain in the Micro SaaS Arena
At Single Grain, we specialize in tailoring our approach to meet the specific requirements of small-scale E-commerce businesses. We utilize data-informed marketing strategies to pinpoint your target demographic, develop engaging content, and implement seamless campaigns to enhance your brand’s visibility.
Our team of professionals is not just proficient in marketing tactics; they also grasp the intricate workings of small-scale E-commerce operations. We customize strategies to connect with your specialized audience, enabling us to convert prospects into dedicated customers effectively.
We exploit every potential that the digital world offers. From Google to Amazon, and from Facebook to LinkedIn; we ensure your brand stands out on all pertinent platforms, guiding you towards your business goals.
Single Grain is dedicated to delivering superior marketing solutions, which encompass:
- Targeted promotional campaigns
- Optimized Search Engine Advertising
- Social media campaigns that strike a chord
- SEO & content marketing
- Conversion rate enhancement
- UX & UI Design refinement
- User behavior scrutiny
- Branding & market placement
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies on a collaborative podcast. They explore the evolution in marketing, emphasizing the need for agencies to offer deeper value beyond media buying. Personal stories, growth journeys, and agency development are shared, alongside insights on Google Ads and agency strategies. The conversation addresses the challenges for media buying agencies, the importance of client success, and explores the potential of programmatic SEO and AI. The idea of agencies having a stake in client businesses is mentioned, alongside the difficulties SMBs face with performance-based models. Kasim Aslam concludes with insights from selling his agency at a 35% net margin.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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