+10%
ROAS
We Have Driven Impact At
Enhancing Your School's Presence in the Digital Education Space
Struggling to make your school’s voice heard in the crowded digital playground?
In the dynamic world of educational marketing, your school’s unique message can easily be overshadowed. Amidst a multitude of competing institutions, making a lasting impression on prospective students and parents is no small feat. Moreover, the ever-evolving digital marketing field requires agility and constant learning to remain effective.
The answer lies in partnering with a digital marketing agency that empathizes with your challenges and excels in elevating your school’s profile. Single Grain is your ally in this journey. We specialize in navigating the complex digital marketing landscape, adept at boosting your school’s presence and ensuring your message resonates with the right audience.
Empowering Educational Excellence: Single Grain's Expertise in Digital Marketing for Schools
At Single Grain, we are dedicated to crafting bespoke digital marketing initiatives that elevate your school’s presence and enhance community engagement. We commence by delving into the ethos of your educational institution and pinpointing its distinct needs. Our mission is to ensure that your message resonates with your specific audience, fostering increased recognition and growth for your school.
We then proceed to devise a holistic digital marketing plan. Our expert team harnesses their proficiency to fine-tune various channels, ensuring effective outreach and interaction with students, parents, and educators. We recognize the uniqueness of every school, and as such, we tailor our strategies to align perfectly with your individual goals.
Upon implementing the campaign, we employ state-of-the-art tools and detailed analytics to meticulously oversee its progress, fine-tuning our approach to secure optimal results. We are committed to transparency, offering comprehensive and consistent reports on the campaign’s performance, which allows you to monitor progress and assess the return on investment.
Single Grain provides a suite of digital marketing services for schools, including:
- SEO & content marketing to improve online visibility
- Social media campaigns tailored to engage your school community
- Email marketing & automation to keep stakeholders informed and involved
- Conversion rate optimization to increase inquiries and admissions
- PPC & online advertising management to target prospective families
- Influencer collaborations to boost your school’s reputation
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal anecdotes. They explore agency challenges, the importance of deeper analysis, potential for programmatic SEO, AI, and having stakes in client businesses. The conversation includes insights into agency financial success and the evolving landscape of marketing, highlighting the necessity for profound client service and the shift towards performance-based models.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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Why should a school invest in services from a digital marketing agency?
In the digital age, schools must stand out to attract the right students and faculty. A digital marketing agency specializing in educational institutions knows how to showcase your school’s unique ethos and academic excellence, connecting with families and educators online. By crafting bespoke strategies, a digital marketing agency for schools can enhance your visibility and reputation, driving enrollments and fostering community engagement.
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What digital marketing strategies work best for schools?
Schools benefit from a mix of content marketing, SEO, social media campaigns, and targeted ads to reach prospective students and parents. It’s about telling your school’s story compellingly and authentically. We curate content that resonates with your audience, optimize your web presence for search engines, and engage with your community on platforms they frequent. Each strategy is tailored to reflect your school’s values and educational offerings.
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Can digital marketing help schools with limited budgets?
Absolutely! We believe every school deserves to shine, regardless of budget size. A savvy digital marketing agency for schools can work magic even with modest resources. We prioritize high-impact, cost-effective strategies, such as organic social media management and content creation, to build your online presence. By focusing on the most impactful tactics, we ensure your investment yields visible and sustainable results.
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How do you measure the success of digital marketing for schools?
Success in digital marketing for schools is reflected in increased inquiries, higher engagement rates, and a more robust online presence. We track a variety of key performance indicators, such as website traffic, conversion rates, and social media analytics, to gauge the effectiveness of our campaigns. Our goal is to see tangible growth in your school’s digital footprint, aligning with your objectives for student enrollment and community outreach.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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