+17%
conversion rate
We Have Driven Impact At
Optimizing Your Manufacturing Brand's Visibility in the Digital Landscape
Is your manufacturing brand struggling to be heard in the crowded digital marketplace?
In the dynamic world of industrial marketing, it’s all too common for your brand’s message to become just another whisper among the clamor of competitors. With countless manufacturers vying for the spotlight, achieving visibility and connecting with your specific audience can seem like an insurmountable challenge. Moreover, the relentless evolution of digital marketing strategies can be overwhelming, making it tough to remain agile and responsive.
The answer lies in partnering with a digital marketing agency that grasps the unique challenges you face and possesses the expertise to elevate your brand above the din. Single Grain is your ally in this endeavor. We specialize in crafting and delivering messages that not only stand out but also resonate powerfully with your target demographic.
Boosting Manufacturing Growth: Your Partner in Digital Marketing Excellence
At Single Grain, we excel in crafting digital marketing initiatives specifically designed for the manufacturing industry. We begin by immersing ourselves in your brand’s ethos and the distinct challenges you face. Our goal is to not just broadcast your message, but to ensure it resonates with your niche audience, ultimately boosting brand presence and driving growth.
Our next step is to formulate an all-encompassing digital marketing plan. With our team’s proficiency, we fine-tune various platforms to effectively connect with and captivate your target demographic. Recognizing the unique nature of each manufacturing enterprise, we tailor our strategies to align perfectly with your business objectives.
We then diligently implement and scrutinize the campaign, employing state-of-the-art technology and comprehensive analytics to refine our approach for optimal results. Commitment to clarity is a cornerstone of our work ethic, as we deliver detailed, consistent reports on your campaign’s impact, enabling you to monitor progress and return on investment with ease.
Our suite of digital marketing solutions for manufacturers at Single Grain includes:
- Search Engine Optimization (SEO) & content marketing tailored for the manufacturing sector
- Social media campaigns targeted at industry-specific audiences
- Email marketing strategies & automation to nurture leads
- Conversion rate optimization to turn prospects into customers
- Pay-Per-Click (PPC) & online advertising management
- Influencer partnerships to elevate brand authority
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between the Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing agency futures and the need for value beyond media buying. They share personal anecdotes and insights on agency growth, Google Ads expertise, and programmatic SEO. A key focus is on agencies providing deeper value and adapting to automation and AI. The conversation also touches on challenges for SMBs and the financial aspects of running a successful agency.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increasing Free Quote Submissions on Homepage by 95%
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
How to Choose a Digital Marketing Agency for Your E-Commerce Brand
Online shopping is the norm in today’s society. Over 218.8 million American consumers will shop online in 2023 giving e-commerce brands a massive advantage over brick-and-mortar companies. But competition is fierce. There…
Full Article
How to Choose a Digital Marketing Agency That Delivers Results
Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest…
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
