+17%
conversion rate
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your luxury brand gets drowned out in the bustling online marketplace?
In today’s fast-paced digital environment, it’s easy for your luxury brand message to get lost. Amidst a sea of competitors vying for attention, ensuring your brand’s exclusivity and elegance resonates with your discerning audience can be a daunting task. Additionally, the ever-evolving landscape of digital marketing can make it challenging to stay ahead and adapt swiftly.
The solution is to collaborate with a digital marketing agency that understands the unique challenges of the luxury industry and knows how to make your brand shine. Single Grain is that agency. We are expert navigators of the digital marketing terrain, adept at amplifying your brand’s voice and ensuring it reaches the right, affluent ears.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that elevate your luxury brand and stimulate engagement. We begin by immersing ourselves in the essence of your brand and its distinct needs. Our goal is to ensure your message resonates with the discerning tastes of your target market, leading to enhanced brand prestige and growth.
Subsequently, we concentrate on devising a comprehensive digital marketing strategy. Utilizing our team’s refined skills, we optimize various channels to reach and engage with your high-end audience effectively. We understand that no two luxury brands are identical and therefore, our solutions are always meticulously tailored to meet your specific needs.
Finally, we implement and monitor the campaign, using state-of-the-art tools and detailed analysis, continually fine-tuning the strategy to yield the most desirable outcomes. We value transparency, providing thorough and regular updates on campaigns’ performance, helping you track growth and ROI in the luxury market.
At Single Grain, our digital marketing agency services for the luxury industry include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future of marketing, agency value beyond media buying, and their experiences. They highlight the need for agencies to deliver deeper value, face challenges in media buying, and adapt to changes including automation and AI. The conversation covers the necessity for agencies to evolve with the industry, the financial aspects of running a successful agency, and the potential for agencies to take stakes in client businesses.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
At the heart of our ethos is a profound comprehension of the digital sphere, tailored specifically for the luxury sector. Our ensemble is an amalgamation of seasoned professionals, each bringing a wealth of experience from different digital marketing specialities. We shun the concept of a universal strategy, choosing instead to craft our methods to align seamlessly with your distinct luxury business requirements. Nestled in the epicentre of technological innovation, we are consistently at the forefront of emerging trends and advancements, guaranteeing our clients receive the most sophisticated solutions.
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How does digital marketing differ from traditional marketing?
While conventional marketing in the luxury sector often focuses on broader objectives such as enhancing brand prestige or driving up sales, digital marketing takes a more refined and data-informed approach. Every dollar invested in a digital marketing campaign by a luxury brand is designed to achieve precise, quantifiable results. This could be anything from steering affluent traffic towards your website, cultivating high-end leads, or transforming potential clients into loyal patrons of your luxury offerings.
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Which are the most effective digital marketing channels?
The potency of a digital promotion conduit is primarily influenced by your high-end clientele and luxury business aspirations. Our squad harnesses data and luxury market intelligence to pinpoint the optimal platforms for your opulent brand. Whether it’s high-end social media engagement, luxury content marketing, SEO, or bespoke email campaigns, we meticulously design a strategy that delivers the maximum return on investment and harmonizes with your luxury business goals.
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How much should I budget for digital marketing services?
When it comes to the world of luxury, a universal solution simply doesn’t exist. The ideal investment for your digital marketing initiatives is largely contingent on the scale of your business, your aspirations, and your financial plan. As a digital marketing agency, we are committed to collaborating with you to devise a tailored proposal that encapsulates the best strategy for your unique requirements. If you’re intrigued to delve deeper, we invite you to connect with us for a complimentary consultation. We’re at your service!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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