+193%
sign-ups
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your FinTech solution gets drowned out in the noisy online world?
In today’s fast-paced digital environment, it’s easy for your FinTech brand message to get lost. With a thousand other voices yelling for attention, cutting through the noise and resonating with your target audience can be a herculean task. Additionally, the constantly changing landscape of digital marketing can make it difficult to stay up-to-date and adapt quickly in the dynamic world of financial technology.
The solution is to work with a digital marketing agency that understands your pain points and knows how to make your FinTech brand stand out. Single Grain is that agency. We are expert navigators of the digital marketing terrain, skilled in amplifying your voice and ensuring it reaches the right ears in the crowded FinTech space.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that not only amplify your FinTech brand but also foster meaningful engagement. We begin by delving into the unique characteristics of your brand and its specific needs within the complex financial technology landscape. Our goal is to ensure your message resonates with your target market, leading to enhanced brand recognition and growth in the competitive FinTech sector.
Our next step is to design a comprehensive digital marketing strategy. Harnessing the expertise of our team, we optimize various channels to effectively reach and engage your audience in the world of digital finance. We understand that each FinTech business has its unique challenges and opportunities, and therefore, our solutions are always custom-engineered to meet your specific needs.
Finally, we execute and monitor the campaign, utilizing cutting-edge tools and in-depth analysis, continually fine-tuning the strategy to yield the best outcomes in the dynamic FinTech environment. We value transparency, providing thorough and regular updates on campaigns’ performance, helping you track growth and ROI in real-time.
At Single Grain, our digital marketing agency services for the FinTech industry include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, emphasizing agency value beyond media buying. They share personal stories, insights on agency growth, and the need for deeper analytical services. The conversation addresses the changing agency landscape, the rise of automation, and the potential for agencies to invest in client businesses. Challenges for SMBs and the shift to performance-based models are debated. Kasim shares his agency sale experience, highlighting financial success factors.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
At the heart of our ethos lies a profound comprehension of the digital realm, finely tuned to the unique demands of the FinTech sector. Our squad comprises seasoned professionals, each bringing a wealth of experience from distinct digital marketing specialities. We eschew the notion of a generic, universal strategy, choosing instead to meticulously craft our approach to align with your individual business requirements. Being situated in the nerve center of technological innovation empowers us to remain abreast of the most recent advancements and trends, guaranteeing we deliver avant-garde solutions for our esteemed clientele.
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How does digital marketing differ from traditional marketing?
Traditional financial marketing often focuses on broad objectives such as enhancing revenue growth or elevating brand visibility. However, in the context of a FinTech environment, digital marketing is laser-focused and steered by data. Every cent invested in a digital marketing campaign is purposefully directed towards achieving quantifiable results. These may include amplifying website engagement, fostering lead generation, or transforming potential prospects into loyal customers.
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Which are the most effective digital marketing channels?
The potency of a digital outreach strategy is primarily influenced by your customer base and financial technology objectives. Our squad harnesses analytics and FinTech sector intelligence to pinpoint the optimal platforms for your enterprise. Be it social networking, content creation, search engine optimization, or electronic mail campaigns, we’re committed to formulating a plan that delivers maximum return on investment and is in harmony with your business aspirations.
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How much should I budget for digital marketing services?
When it comes to determining the ideal investment for your digital engagement strategies within the FinTech sector, there isn’t a universal solution. The appropriate commitment hinges on various factors such as your enterprise’s scale, objectives, and financial resources. Our team is committed to collaborating with you to devise a tailored proposal that encapsulates the best possible investment for your digital outreach initiatives. If you’re intrigued to delve deeper, we welcome you to connect with us for a complimentary consultation. We’re at your service!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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