+193%
sign-ups
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your crypto brand gets drowned out in the bustling blockchain universe?
In today’s fast-paced digital environment, it’s easy for your crypto message to get lost. With a thousand other voices yelling for attention, cutting through the noise and resonating with your target audience can be a herculean task. Additionally, the constantly evolving landscape of cryptocurrency marketing can make it difficult to stay up-to-date and adapt quickly.
The solution is to work with a digital marketing agency that understands your pain points and knows how to make your crypto brand stand out. Single Grain is that agency. We are expert navigators of the digital marketing terrain, skilled in amplifying your voice and ensuring it reaches the right ears in the crypto community.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that not only amplify your crypto brand but also foster meaningful engagement within the crypto community. We begin by delving into the unique characteristics of your brand and its specific needs within the volatile and exciting world of cryptocurrency. Our goal is to ensure your message resonates with your target market, leading to enhanced brand recognition and growth in this dynamic industry.
Our next step is to design a comprehensive digital marketing strategy tailored to the crypto industry. Harnessing the expertise of our team, we optimize various channels to effectively reach and engage with your audience, whether they’re seasoned crypto enthusiasts or newcomers to the blockchain. We understand that each crypto business has its unique challenges and opportunities, and therefore, our solutions are always custom-engineered to meet your specific needs.
Finally, we execute and monitor the campaign, using cutting-edge tools and in-depth analysis, continually adjusting the strategy to yield the best outcomes in the crypto market. We value transparency, providing thorough and regular updates on campaigns’ performance, helping you track growth and ROI in the ever-evolving crypto landscape.
At Single Grain, our digital marketing agency services for the crypto industry include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between the Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the marketing world's future, emphasizing the need for agencies to provide value beyond media buying. The conversation touches on personal stories, the growth of their agencies, and the importance of offering services that deliver deeper value. It also explores the challenges agencies face, the evolving agency landscape, including automation, programmatic SEO, AI, and the idea of agencies holding stakes in client businesses. The episode concludes with Aslam's insights into selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
Our strength lies in our profound comprehension of the digital ecosystem, particularly as it pertains to the crypto industry. Our squad is a collective of seasoned professionals, each bringing a wealth of experience from different facets of digital marketing. We shun the concept of a universal strategy, preferring instead to customize our methodology to align with your distinct business objectives. Being situated in the heart of the technology nexus enables us to keep our fingers on the pulse of emerging trends and innovations, guaranteeing our clients receive avant-garde solutions.
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How does digital marketing differ from traditional marketing?
Conventional marketing strategies often focus on broader objectives such as enhancing transaction volumes or elevating brand recognition. However, in the realm of a digital marketing agency specializing in the crypto industry, the approach is far more precision-oriented and data-centric. Each digital coin invested in a crypto-specific digital marketing campaign is meticulously allocated to realize distinct, quantifiable results. These might include amplifying website visits, fostering lead generation, or transforming potential investors into actual crypto asset holders.
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Which are the most effective digital marketing channels?
The potency of a digital outreach medium is primarily influenced by your target demographic and organizational objectives. As a digital marketing agency with a focus on the crypto industry, we harness data and sector-specific knowledge to pinpoint the most suitable platforms for your blockchain-based venture. Be it social media, content creation, SEO, or email campaigns, we’re committed to devising a strategy that yields the maximum return on your investment and is in harmony with your business goals.
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How much should I budget for digital marketing services?
There isn’t a universal solution to this query as it primarily hinges on the scale of your crypto venture, your objectives, and financial plan. We’re committed to collaborating with you to devise a tailored proposal that delineates the ideal commitment for your digital marketing initiatives in the crypto sphere. If you’re intrigued and wish to delve deeper, don’t hesitate to connect for a complimentary consultation. We’re at your service!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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